On Branding
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Episodes of On Branding
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Necessity is the mother of invention – and the creation of Wing Zone is very much a reflection of this adage. When Matt Friedman, a buffalo wing-loving kid from New York State, decided to trade in the blustery winters for the warm surroundings
Among his many accolades – award-winning chef, innovative restaurateur, cookbook author, and reality television alum – Kevin Gillepsie’s real claim to fame is an unwavering commitment to being true to himself.In a landscape where authenticity
There are few things people love more than their dogs. And BarkBox, a subscription-based business that enables dog owners to surprise their precious pooches with a monthly selection of toys and treats, has tapped into this love in a big way.Th
A brand is only as powerful as its story, and Meg Flynn, the social media content producer for Children’s Healthcare of Atlanta, has plenty of inspirational material to work with. The pediatric healthcare system has built a bustling online com
There’s nothing more powerful than the truth. This is the principle Chuck Kent, director of brand content for Chicago-based B2B branding firm Avenue and contributing editor for Branding Magazine’s Branding Roundtable, has built his career on.
How do you make a career transition that transcends every preconceived notion you ever had for your professional trajectory when you also are surrounded by a host of skeptics? For Jolie Weber, Chief Financial Officer at Wise Foods, it was about
While flawless skin and Photoshopped figures reach popularity in the editorial branding industry, Atlanta-based So Worth Loving is on a mission: to disrupt images of perfection by celebrating scars, flaws, and authentic beauty.On today’s epi
This episode of On Branding is brought to you by Circles Conference, a creative conference for the creative community. Learn from world-changing thinkers and innovators, to inspire, create, and repeat. Attend this September 18th and 19th in Gra
As far as German engineering goes, it's - well - the gold standard. Have you heard the phrase? Volkswagen's ads are famous for this: "That's the power of German engineering". From the scripts of car commercials, appliances, watches, and other c
Cap Watkins, Design Lead at Etsy, didn't set out to be a manager. He never imagined himself taking 12 talented designers under his wing, managing expectations, workflows, processes, and design collaboration. But, as it turns out – Cap is actual
Jocelyn Ring's world is filled with whiteboards, markers, and ideas – for brands, for companies, and for people. Jocelyn is a "visual facilitator" and strategy consultant at her own company, The Ring Effect, working with brands and their stakeh
In last week's Part I episode with Neale Martin, branding and marketing consultant and CEO of Sublime Marketing, and author of "Habit: The 95% of Behavior Marketers Ignore", we uncovered the basic foundations of HOW habits are formed and WHY th
Dr. Neale Martin is the kind of marketer that tries to understand why you buy the same brand of toothpaste, peanut butter, and batteries year after year, without so much as blinking at the other competitors on the shelf. He studies why consumer
Julie Cottineau, Founder and CEO of BrandTwist and Brand School Master Class, is all about twisting, moving, and shaking — your brand, that is. Fitting, since the former VP of Brand at Virgin has much to celebrate these days. Her background is
Guy Duncan is a man of many Chuck Taylors. Several dozen, actually. Which is fitting, since the Coca-Cola Global Creative Director is always stepping foot on a new continent, managing Coca-Cola, Diet Coca-Cola, and Coca-Cola Zero – the trilogy
Sure, you could measure success by how many plays or comments you've gotten on your new brand video. You could ask people to visit your website, or spread your work of art around on social media, hoping it all goes "viral".Or, you could get a
Monday Night Brewing is Atlanta's true hometown brewery.Back in 2006, Jonathan Baker and the company's co-founders Jeff Heck, Joel Iverson, and Adam Bishop, would come home from their day jobs each Monday night, loosen their ties, and get nerd
As far as agencies go, iStrategyLabs is a force to reckon with. It's disruption set ablaze, next generation branding for next generation brands seeking out strategy that stretches the status quo. Just taking a look into their portfolio is like
Whether or not you work for brands or buy from them, it's a universal truth – every brand in the world has its own look and feel that makes it appealing. Food brands have their own unique taste that keeps people addicted. Music is becoming a po
There is, perhaps, no other online web magazine revered so highly by creatives than The Great Discontent. Every Tuesday morning, a new interview featuring the greats – Tina Roth Eisenberg, Jessica Hische, Debbie Millman, Jessica Walsh, and Merl
Last week, we brought you Part I of our conversation with brand builders and designers Megan and Mike Gilger of Wild Measure and The Fresh Exchange. Together, the pair have designed the branding behind Clyde Oak and White Whale, and have worked
Every once in awhile, you meet a designer who was, truly, born to do what they do. To them, designing is like breathing. It's something they have to do in order to even exist. Charles Eames, Massimo Vignelli, Milton Glaser – these are people wh
If you're an Atlanta resident – or have ever explored our fine city – you're likely familiar with a beloved space that families, celebrities, and urban planners flock to on the regular.On today's episode, we're taking you behind the Atlantic S
What if we told you that a small piece of your most treasured childhood memories could be recreated, and that you could give those memories – that nostalgia – to your own child?Today we'll meet Gina Munsey, founder of children's clothing brand
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