While flawless skin and Photoshopped figures reach popularity in the editorial branding industry, Atlanta-based So Worth Loving is on a mission: to disrupt images of perfection by celebrating scars, flaws, and authentic beauty.

On today’s episode, you’ll meet Eryn Erickson, Founder of So Worth Loving. An apparel brand whose roots begin in her basement, So Worth Loving has since expanded to a global audience, linked by powerful stories of self-love and acceptance.

Serving up reminders that her #SWLfamily is lovable without alteration, Eryn and her team post to Instagram, Tumblr, Facebook and Twitter up to seven times a day, sharing personal stories of struggle with a profound depth of honesty. The reason? To remind her community that, while negative thoughts may bubble up throughout the day, they can be pushed aside to accentuate – and celebrate – the positive.

Visit the So Worth Loving shop, or talk to Eryn on Twitter at @SoWorthLoving.

No matter my history, past mistakes, relationship status, or career choice — I am worthy of love.