In Part 1 of Jeff Schneider’s turnaround story, his business, Marketing Ninjas, was on the edge of failure. But, Jeff was determined to keep that from happening. With the support of his coach, Mary Rydman, he began changing the way he worked, turning down time-consuming clients, and building a solid foundation that would allow Jeff to finally scale beyond himself.

But scaling meant bringing in new people, and Jeff needed to focus on making the right hires that would consistently give his customers an experience they’d rave about. In this episode, Jeff discusses how his Brand Commitment and hiring process helped him make his business one that he and his team are truly proud of.