On Top of PR

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Learn how the decay of civil public discourse is hurting our democracy with our guest, Anthony D’Angelo. Guest:Our episode guest is Anthony D’Angelo, professor of practice at Syracuse University's Newhouse School of Public Communications. Anthony has more than 30 years of agency and corporate communications experience and is a co-chair of the Public Relations Society of America’s Commission on Public Relations Education.Five things you’ll learn from this episode:How is the decay of civility in public discourse hurting our democracy?What is the Public Relations Society of America doing to promote civility? What are the symptoms of incivility?What can you do to combat incivility? What’s the outlook for civility in the future?   Quotables“The symptoms of incivility in public discourse have to do with increased polarization that we feel in so many public and private dialogues.” — @TonyDAngelo_SU“There is research that shows that there are health effects that incivility takes as a toll on those who experience it.” — @TonyDAngelo_SU“If there’s a profession that can take up this mantle of trying to be the balm that soothes all the pain that’s caused by instability, it ought to be the public relations profession.” — @TonyDAngelo_SU“The civility effort is not designed to squelch dissent, it is instead designed to help advance productive dissent.” — @TonyDAngelo_SU“Public relations has been said to help people and ideas at organizations adjust to one another, not force the other side to conform.” — @TonyDAngelo_SUAbout Anthony D’AngeloFollowing more than 30 years in agency and corporate public relations, Anthony D'Angelo is a professor of practice at Syracuse University's Newhouse School of Public Communications. He is a past national chair of the Public Relations Society of America and currently co-chair of the Commission on Public Relations Education. His columns and commentary have appeared in The Wall Street Journal, the Financial Times, BusinessWeek, CNBC, Sports Illustrated and a variety of other media outlets.Contact info and resources:Email: dangeloa@syr.eduTwitter: @TonyDAngelo_SULinkedIn: https://www.linkedin.com/in/anthony-d-angelo-163351a/ Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ Works and people cited:https://instituteforpr.org/the-launch-of-the-dialogue-project/http://www.christineporath.com/ https://www.interactivityfoundation.org/https://snfagora.jhu.edu/About your host Jason MuddOn Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.Support the show (https://www.buymeacoffee.com/OnTopofPR)
Find out what lessons Firehouse Subs learned from the COVID-19 pandemic and how you can implement these solutions at your company with our guest Kristen Majdanics, vice president of marketing at Firehouse Subs.Five things you’ll learn from this episode:How did Firehouse Subs prepare for the COVID-19 pandemic?What lessons did Firehouse Subs learn from the COVID-19 pandemic, and how can you implement these solutions to your company? Why will focusing on the local community before a crisis help your company during a crisis? How do you track consumer behaviors before and after a crisis? How can you be smart and brief with your communications to consumers? Quotables“Being a local business with local connections and living that local impact was part of how [the Firehouse Subs’ founders] grew the business.” — Kristen Majdanics“One of the things that has continued to be important to us is watching the behaviors of consumers and following where they lead.” — Kristen Majdanics“What we do is ask what are the decisions we need to make to make guests feel comfortable? But just as important is do your crew members feel comfortable while working?” — Kristen MajdanicsAbout Kristen MajdanicsKristen is the vice president of marketing at Firehouse Subs, leading a team of 17 marketing professionals and supporting a system of more than 1,100 restaurants. Contact info and resources:LinkedIn: https://www.linkedin.com/in/kristen-petrillo-majdanics-147908/Firehouse Sub: https://www.firehousesubs.com/Firehouse Subs Public Safety Foundation: https://firehousesubsfoundation.org/ Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/  About your host Jason MuddOn Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.ReviewMaxer On Top of PR brought to you by ReviewMaxerSupport the show (https://www.buymeacoffee.com/OnTopofPR)
Jason Mudd is an expert in earned media and media relations. Learn Axia Public Relations’ earned media process and how your company can replicate the steps. Five things you’ll learn from this episode:How can I improve and increase my earned media coverage? How can I better understand how to work with the media? What types of stories should I share with the media? What are the most important steps of the earned media process? Why should I think visually with every news topic I pitch? Quotables“It’s always good to look at the elements of news and align your communication, media, pitch, or news release to as many of them as possible.” — @jasonmudd9“You need to think of the media as an audience, a channel, and a tool to get your message out there.” — @jasonmudd9“You need to be thinking visually when you’re writing and pitching your story.” — @jasonmudd9“Contrary to popular belief, when you post something to a commercial newswire, while it might go to newsrooms, a lot of newsrooms aren’t standing by waiting for a story.”  — @jasonmudd9“Pitching media is very similar to doing sales because you have to have a great product, you have to have an audience that’s interested, and you’ve got to make it relevant to what they want to know or they want to do.” — @jasonmudd9If you enjoyed the episode, would you please leave us a review?About Jason MuddJason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002.Clients love Jason’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage in reaching their top audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, SEO, and social media, inspiring tech giants like Yahoo.At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more.Contact info and resources:Twitter: @jasonmudd9LinkedIn: https://www.linkedin.com/in/jasonmudd/Axia Public Relations: https://www.axiapr.com/Earned media process graphicBlog posts mentioned: 10 elements of news and newsworthiness6 ways to engage journalists on social mediaPresented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.ReviewMaxer On Top of PR brought to you by ReviewMaxerSupport the show (https://www.buymeacoffee.com/OnTopofPR)
Guest:Our episode guest is Drew McLellan, CEO at the Agency Management Institute. For almost 30+ years, McLellan has been in the advertising industry and advised hundreds of small to mid-sized agencies on how to grow and become more profitable.Five things you’ll learn from this episode:Why are marketing managers scaling down their outside agency resources? Can a PR agency be a full-service integrated advertising agency? What makes a client decide to delegate work to agencies vs. bring the work in-house?What’s the process of hiring a PR agency? Should brands market during a recession?Quotables“A current trend is most clients have more than one agency relationship.” — @drewmclellan“Clients prefer to work with an agency that has a depth of expertise in their vertical, industry, or audience.” — @drewmclellan“Unless the person who is making that buying decision has been around the block for a while and has a deep background in marketing, nobody’s quarterbacking the game and making sure that everybody’s efforts are moving the ball in the same direction.” — @drewmclellan“The more the agency knows, the more a good agency can help you get the most out of your time and money that you’re buying.” — @drewmclellan“One of the mistakes that clients make is that once they hire an agency, they only talk functionally about the work. They don’t step back and talk strategy.” — @drewmclellanIf you enjoyed the episode, would you please leave us a review?About Drew McLellanFor almost 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies, and then started his own agency in 1995, which he still owns and runs. Additionally, McLellan owns and leads Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agencies profitability through agency owner peer groups, consulting, coaching, workshops, and more.Contact info and resources:Twitter: @drewmclellanLinkedIn: https://www.linkedin.com/in/drewmclellan/Website: https://agencymanagementinstitute.com/Podcast: https://agencymanagementinstitute.com/agency-owner-podcast/COVID-19 resources: https://agencymanagementinstitute.com/covid-19-agency-survival-tools/ Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.About your host Jason MuddOn Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.ReviewMaxer On Top of PR brought to you by ReviewMaxerSupport the show (https://www.buymeacoffee.com/OnTopofPR)
Learn how to hire the best individual for your company, lead them to their highest potential, and remotely manage them during the pandemic all through personality analytics. Dolly Penland is the CEO of a talent optimization consultancy and has had years of experience helping companies scale.Topic: Use personality assessments to build the best team for your company and optimize them to their highest potentialFive things you’ll learn from this episode:How to better manage your clients and employees?How can a company minimize turnover?How personality analytics help you hire the best talent for your company?How can you manage individuals with different personalities?Is it effective to have a team composed of individuals with different personalities?How to be more customer focused?Quotables“I am encouraging my managers and my leaders to be self aware of their impact on people even remotely because we are still in a working environment, a working relationship.” — @DollyPenland“You have to understand how people are going to be unique and value them for those unique qualities.” — @DollyPenland“We have to understand that just because somebody has a degree or a certification doesn’t mean that we don’t still need to invest time and energy into developing them, training them, getting up to speed on whatever their new workload is.”— @DollyPenland“Success is not a one time event. It’s ongoing.” — @DollyPenland“I like to make sure that employees understand how their little piece is helping the ultimate organization’s big outcomes. That’s empowering for people to know those kinds of things.” — @DollyPenland“It starts with self awareness because I have to understand that I might be the one getting in my own way.”— @DollyPenland About Dolly PenlandDolly Penland, president & CEO of Business Results, a PI® Certified Partner and Talent Optimization consultancy, works with organizations to help them hire and manage their talent to their highest potential. Penland specializes in multiple areas including helping businesses grow sales, reduce turnover, and develop leaders.Contact Resources:Twitter: @DollyPenlandLinkedIn: https://www.linkedin.com/in/dolly-penlandBusiness Results:  https://businessresultsllc.com/ Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/  About your host Jason MuddOn Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.Presented by: ReviewMaxer, the platform for monitoring, improving and promoting online customer reviews.ReviewMaxer On Top of PR brought to you by ReviewMaxerSupport the show (https://www.buymeacoffee.com/OnTopofPR)
Learn how you can transition a career in journalism to PR with our guest David DeCamp, corporate communications manager at Crowley. Guest:Our episode guest is David DeCamp, corporate communications manager at Crowley. DeCamp oversees all aspects of company content strategy and publication and directs internal communications, employer brand activities, and personnel.Topic: The one with David DeCamp on how you can transition from a career in journalism to a corporate communications position.Five things you’ll learn from this episode:How might you transition from a career in journalism to corporate communications? How can you keep up with culture shock as you transition from news reporting to strategic communications?  Where should you get advice when you want to transition from journalism to public relations? How do you balance your time as you manage media relations for an international company?How do you build relationships with different departments at an international company?Quotables“As a reporter, you’re sort of a lone wolf. You may be working with a photographer, videographer, or an editor, but it’s a compartmentalized daily chase.” — @DaveDeCamp“One of the things that is really important is setting out and getting advice from people who have practiced public relations successfully.” — @DaveDeCamp on transitioning from journalism to public relations“You have to build relationships with people in different locations because you can’t be in 35 countries at once.” — @DaveDeCampAbout David DeCampDavid DeCamp’s responsibilities at Crowley include overseeing all aspects of company content strategy and publication, including social media content strategy and execution; multimedia content and personnel for digital marketing platforms and websites; magazines; and other material. In addition, DeCamp manages the company’s media relations activities at local, trade, and national levels. He also directs internal communications and employer brand activities and personnel.DeCamp serves on the leadership committee for the Crowley Cares corporate social responsibility program and as a member of our corporate crisis management team, including incident response activities.Contact info and resources:Twitter: @DaveDeCampLinkedIn: https://www.linkedin.com/in/daviddecamp1/ Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ About your host Jason MuddOn Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.ReviewMaxer On Top of PR brought to you by ReviewMaxerSupport the show (https://www.buymeacoffee.com/OnTopofPR)
Learn the production process for Undercover Boss and what it’s like to be on the show with our guest Mike Cotton. Cotton is an executive producer for Undercover Boss on CBS.Guest:Our episode guest is Mike Cotton, executive producer of Undercover Boss on CBS. Cotton has 20 years of experience working in British and American broadcast television specializing in Factual Entertainment. Topic:Learn what to expect when you go on Undercover Boss. Five things you’ll learn from this episode: What is the criteria for a company to appear on Undercover Boss?What Does it have to be a nationally recognized brand to go undercover?What can I expect from the upcoming season of Undercover Boss? What is the production process for Undercover Boss? How likely is it for an employee to recognize the undercover boss? Quotables“I’m looking for a boss that wants to do the experience, wants to embrace the undercover opportunity, and has a specific reason they want to go undercover in the first place.” — @MikeCotton1“We want to feature a diverse workforce and feature diverse bosses.” — @MikeCotton1“Undercover Boss is at its best when it’s at its most real.” — @MikeCotton1“What we hope from this is that bosses will learn things that will result in company-wide changes.” — @MikeCotton1“I think the only mistake a boss can make coming on the episode is not giving themselves over to the process.” — @MikeCotton1About Mike CottonMike Cotton is an executive producer/showrunner with 20 years of experience working in British and American broadcast television specializing in Factual Entertainment. He is best known for his work on Emmy Award-winning Undercover Boss in the UK and the US, and BAFTA winning formats that include the UK version of The Apprentice and The Only Way is Essex. He's been responsible for creating and developing numerous award-winning television formats that have successfully sold to British, American, and international networks.Contact info and resources:Twitter: @MikeCotton1 Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.About your host Jason MuddOn Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002. Support the show (https://www.buymeacoffee.com/OnTopofPR)
Learn how to challenge the rules of your industry and keep your team creative, imaginative, curious, and intuitive with our guest, Duncan Wardle. Wardle is the former head of innovation and creativity at Disney. He now brings his Disney experience to audiences around the world, helping people capture unlikely connections that lead to both disruptive thinking and revolutionary ideas.    Guest:Our episode guest is Duncan Wardle, the former head of innovation and creativity at Disney. He now brings his Disney experience to audiences around the world, helping people capture unlikely connections that lead to both disruptive thinking and revolutionary ideas.Topic: Innovation is no longer about thriving; it’s about survival. You must be creative to stay relevant.Five things you’ll learn from this episode:How might we challenge the rules of our industry?How might we prioritize innovation at our company?What steps leaders can take to encourage creativity?Why should we spend a day with consumers of our products and services?Why is playfulness important to your creative strategy?Quotables:“If you think we’re going back to business as usual, you’re in for a nasty surprise.” — @duncanjwardle“Now is the time to take time, challenge, and pivot yourself. Take all the rules of your industry, list those rules, and ask, ‘what if?’” — @duncanjwardle“If you’re only looking at big data, you’re looking at the same data your competition has.” — @duncanjwardle“Go and work in the front lines of the brand you represent one day a year. And go spend a day in the living room of one of your consumers. You’ll be amazed by what you find.” — @duncanjwardle“The four traits you were born with — creativity, imagination, curiosity, and intuition — will not be programmed into artificial intelligence any time in the next decade.” — @duncanjwardleIf you enjoyed the episode, would you please leave us a review?About Duncan Wardle:As Head of Innovation & Creativity at Disney, Duncan helped teams at Disney Parks, Lucasfilm, Marvel, Pixar, Imagineering, and Animation to innovate, creating magical new storylines and amazing experiences for consumers across the globe.He now brings his Disney experience to audiences around the world, delivering a series of keynotes, masterclasses, and ideation forums that help people capture unlikely connections and lead to both disruptive thinking and revolutionary ideas.Contact Resources:Twitter: @duncanjwardleWebsite: duncanwardle.com Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ About your host Jason Mudd:On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, NeReviewMaxer On Top of PR brought to you by ReviewMaxerSupport the show (https://www.buymeacoffee.com/OnTopofPR)
Learn how to pitch to the media with our guest Jeff Haden. He is a contributing editor for Inc. Magazine, which averages 2.5 million readers a month. He’s also a LinkedIn influencer, bestselling author, and keynote speaker.   Guest:Our episode guest is Jeff Haden, Inc. Magazine contributing editor, which averages 2.5 million readers a month. He’s also a LinkedIn influencer, bestselling author, and keynote speaker.Topic: There is a right and wrong way to pitch to the media.Five things you’ll learn from this episode:How should you pitch to reporters?Why should you build relationships with reporters?How can you build relationships with reporters?How can you pitch your company in a way that is helpful to audiences?Why should you vet the reporter before an interview? Quotables:“One of my pet peeves of pitching is saying, ‘this would be very interesting to your readers,’ and then it has nothing to do with anything I’ve ever written before.” — @jeff_haden“If I’m going to write about a company or an entrepreneur, I want them to have something actionable, useful, or helpful that people can benefit from.” — @jeff_haden“If you help me, I don’t forget you.”— @jeff_haden“It starts with a story, but the story has to be one that has value and merit.” — @jeff_haden“For ghostwriting, I build your house, but I don’t get to live in it.” — @jeff_haden“There is no job that doesn’t allow you to help people in some fashion.”— @jeff_haden If you enjoyed the episode, would you please leave us a review?Contact info and resources:Twitter: @jeff_hadenLinkedIn: https://www.linkedin.com/in/hadenjeff/Website: https://www.jeffhaden.com/ Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.About your host Jason MuddOn Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.ReviewMaxer On Top of PR brought to you by ReviewMaxerSupport the show (https://www.buymeacoffee.com/OnTopofPR)
Learn about when, how, and what to disclose as a social media influencer with our guest Paavana Kumar. Kumar is the Advertising, Marketing, and Promotions Attorney for Davis & Gilbert Law Firm. Guest:Our guest is Paavana Kumar, a marketing, media, advertising, and promotions attorney from Davis & Gilbert Law Firm.Topic: Learning more about disclosing brands/products for social media influencersFive things you’ll learn from this episode:What are the legal regulations for companies and influencers on disclosures?What are the advantages of bringing in legal counsel early in a disclosure?When and how do I make good disclosures?What are some tips on how to better manage influencer disclosures?What are important aspects of disclosing products that I should know about?Quotables:“Material connection is not just payment.”  - @LPaavana“The fact that they’re issuing warning letters to influencers themselves shows they’re not afraid to take actions against individuals either.” - @LPaavana“They’ll hold companies to a reasonable standard of training, monitoring, and ultimately taking action if an influencer is not complying with these disclosure obligations.”  -@LPaavana“The FTC is not prescriptive in how to make those disclosures.” - @LPaavana“You can’t require a consumer to only post if it’s positive because that would violate the requirement.” - @LPaavanaIf you enjoyed the episode, would you please leave us a review?About Paavana Kumar:Paavana Kumar is a marketing, media, advertising, and promotions attorney. She is deeply involved in all aspects of social media marketing, social and experiential activations, influencer and native advertising, and related promotions.Contact Resources:Twitter: @LPaavanaLinkedIn: Paavana KumarDavis & Gilbert LLP: https://www.dglaw.com/index.cfm Additional Resources:FTC: Social Media Disclosure 101 for InfluencersReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ About your host Jason Mudd:On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews. ReviewMaxer On Top of PR brought to you by ReviewMaxerSupport the show (https://www.buymeacoffee.com/OnTopofPR)
Learn how you can be a trusted adviser to your team and clients with our guest Del Galloway, vice president of communications at Wells Fargo. Galloway’s 35-year career includes practice in agency, corporate, and nonprofit sectors. He’s also served as a public relations educator.Guest: Our episode guest is Del Galloway, vice president of communications at Wells Fargo. Galloway’s 35-year career includes practice in agency, corporate, and nonprofit sectors. He’s also served as a public relations educator.Topic: Being a trusted adviser doesn’t take years of experience. You have to earn respect and be authentic.Five things you’ll learn from this episode:How should your company respond during a crisis?How did Wells Fargo handle 2020’s crises?How can you be a trusted advisor to your team and clients?Why is it important to be authentic?An update on the 2020 Public Relations Society of America virtual internationalQuotables:“The crucible of crisis is often when ingenuity and innovation happen.” -@delgallowaywf“An organization with values such as diversity, equity, inclusion, and representation must speak out.” -@delgallowaywf“Understand the way your leaders think.” -@delgallowaywf“Be you. Authenticity will never steer you wrong. It may on occasion rub some people the wrong way, and it may slow you down temporarily, but ultimately it will advance you.” -@delgallowaywf“Be smart and be brief.” - @JasonMudd9If you enjoyed the episode, would you please leave us a review?About Del Galloway:Galloway has a gift for “connecting the dots” between organizations and stakeholders, brands and consumers, key influentials and communities. It is his understanding of relationships and his ability to convey the right messages at the right time — when to push and when to pause — that have made Galloway a trusted adviser to clients worldwide.His 35-year career includes practice in the agency, corporate, and nonprofit sectors, and he served as a public relations educator.Contact info and resources:Twitter: @delgallowaywfLinkedIn: https://www.linkedin.com/in/delgalloway/ Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ About your host Jason Mudd:On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews. ReviewMaxer On Top of PR brought to you by ReviewMaxerSupport the show (https://www.buymeacoffee.com/OnTopofPR)
Learn how you should be measuring your PR campaigns and what the current PR measurement trends are with our guest Johna Burke. Burke is the Global Managing Director at the International Association for the Measurement and Evaluation of Communication with more than 20 years of experience and proven results in B2B and B2C marketing and public relations.  Guest:Our episode guest is Johna Burke, global managing director at the International Association for the Measurement and Evaluation of Communication. Burke has more than 20 years of experience with proven results in B2B and B2C marketing and public relations. Topic: Keep up with the PR industry’s key measurement trends.You might be missing some key measurement opportunities in your PR campaigns.Five things you’ll learn from this episode: What are the current trends of measurement in the PR industry? What is the difference between inputs, outputs, outtakes, outcomes, and impacts? What are some overlooked impacts you should be measuring? What is the purpose of AMEC? Why should you focus on communication to build relationships?Quotables:“We are seeing a trend in people measuring outcomes instead of just the outputs.” -@gojohnab“If you don’t have a good reputation and if you aren’t trusted in your industry, then no matter how many leads you get, the funnel is going to take a lot longer to cycle through.” -@gojohnab“People need to start doing some testing now to understand and prepare for pivot points in the new economy.” -@gojohnab“Behind every B2B transaction is a B2C relationship.” -@jasonmudd9“‘What is the goal you’re trying to accomplish and what are the items that you need in your toolkit to be able to properly solve that problem?’ Is always the best question as opposed to, ‘What are the tools and technology I can use?’” -@gojohnab“Advertising, marketing, and PR work best when they are blind, consistent, and transparent to what the market is looking for.” -@gojohnab If you enjoyed the episode, would you please leave us a review?Contact info and resources:Twitter: @gojohnab / @AmecOrgLinkedIn: https://www.linkedin.com/in/gojohnab/Website: https://amecorg.com/ Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ About your host Jason Mudd:On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.ReviewMaxer On Top of PR brought to you by ReviewMaxerSupport the show (https://www.buymeacoffee.com/OnTopofPR)
Jason helps companies get their bosses on Undercover Boss. Learn what it takes to get your company on Undercover Boss and why your company should consider it. Jason is the managing partner of Axia Public Relations.    Guest:Jason Mudd, On Top of PR host, helps companies get on Undercover Boss. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.Topic: Learn how to get your company’s boss on Undercover Boss.Five things you’ll learn from this episode:What are the producers of Undercover Boss looking for?How can you get your company on Undercover Boss?How does CBS select who to appear on Undercover Boss?Why do I want my company on Undercover Boss?What coaching process will my company need to follow?Quotables:“On-site employees have no idea they’re on Undercover Boss.” -@jasonmudd9“Diversity is important to Undercover Boss.” -@jasonmudd9“Undercover Boss opens the door to a whole new crowd of businesses to share the kind of publicity an appearance on the show might create.” -@jasonmudd9“[Undercover Boss] is a unique chance for higher-ups to get truly candid feedback from the people on the frontlines of their company in a way they would never be able to get from being behind their desk.” -@jasonmudd9If you enjoyed the episode, would you please leave us a review?About Jason Mudd:Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands.Clients love Mudd’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Mudd’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage in reaching their top audiences. After teaching himself HTML in 1994, Mudd helped pioneer internet marketing strategies as an early adopter of e-commerce, SEO, and social media, inspiring tech giants like Yahoo.At Axia, Mudd attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. He also speaks frequently to corporations and industry groups, and writes about public relations trends and best practices for American City Business Journals and other national business.Contact Resources:Get On Undercover Boss: www.GetOnUndercoverBoss.comTwitter: @jasonmudd9LinkedIn: https://www.linkedin.com/in/jasonmudd/Axia Public Relations: https://www.axiapr.com/ Additional Resources:Undercover Boss on CBSReviewMaxer: http://reviewmReviewMaxer On Top of PR brought to you by ReviewMaxerSupport the show (https://www.buymeacoffee.com/OnTopofPR)
Learn about effective media monitoring in 2020 with our guest Cathy Del Colle. Del Colle is the president of Burrelles and has an extensive working knowledge of media monitoring.Guest: Our episode guest is Cathy Del Colle, president of Burrelles. She began her career with Burrelles in 1987 and has extensive experience in effective media monitoring. Topic: Media monitoring in 2020 and beyondFive things you’ll learn from this episode:Why is media monitoring important to an organization?How can a media monitoring company help your organization?What is the new trend in media monitoring in 2020?Is monitoring print as important as monitoring web and social media?How has technology changed media monitoring?Quotables:“We provide our clients with content that is relevant to them in all media streams.” — @cdelcolle“Maybe you don’t want to monitor everything in the news but as it relates to your industry, as it relates to different things that might be important for your employees and your company.” — @cdelcolle“We’re an extension of a PR team” — @cdelcolle“We haven’t found the technology for the computer to take over and provide human opinion” — @cdelcolleIf you enjoyed the episode, would you please leave us a review?About Cathy Del Colle:Cathy Del Colle is the president of Burrelles, a media monitoring company that provides organizations with seamless personalized connections to media data across all platforms. Del Colle started her career with Burrelles 23 years ago in sales and has been involved with client services since 1996. She has extensive working experience in what PR professionals need and has developed a close relationship with many practitioners over the years. Contact Resources:Twitter: @cdelcolleLinkedIn: https://www.linkedin.com/in/cdelcolle/Burrelles: www.burrelles.com Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ About your host Jason Mudd:On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002. Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews. ReviewMaxer On Top of PR brought to you by ReviewMaxerSupport the show (https://www.buymeacoffee.com/OnTopofPR)
Learn to acquire and utilize your customers’ reviews to improve your business’ ranking and visibility with our guest, Garrett Sussman, from ReviewMaxer. He is a thought leader and expert in online-review management.    Guest: Our episode guest is Garrett Sussman from ReviewMaxer. He is an expert in online-review management.Topic: Managing and acquiring online reviews to get higher search-engine rankings.Five things you’ll learn from this episode:What are the factors that Google uses to rank local businesses?Why are reviews from your customers important for your business?How do you get the best reviews from your customers?What is the best system to manage, monitor, and promote your online reviews?What is a review, and why is it a game-changer for the public-relations industry?Quotables:“Reviews right now are important to the local search space.” @ReviewMaxer“The best and the easiest [thing] that customers can do for you right now is leaving you an online review.” @ReviewMaxer“You are more likely to show up if you have a lot of positive online reviews.” @ReviewMaxer“Online reviews account for 15% of how Google ranks a local business.” @ReviewMaxer“The second part of that is social worth, that when someone sees other customers enjoy your services or products they are more likely to solicit your business.” @ReviewMaxerIf you enjoyed the episode, would you please leave us a review?About Garrett and ReviewMaxerGarrett Sussman is with ReviewMaxer, a powerful cloud software that allows companies to proactively manage their customers’ online reviews. You can track your reviews on more than 500 reviews sites to see how customers rate your company. Sussman is an expert in online review management. Contact Resources:Twitter: @reviewmaxer Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ About your host Jason MuddOn Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most-admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002. ReviewMaxer On Top of PR brought to you by ReviewMaxerSupport the show (https://www.buymeacoffee.com/OnTopofPR)
Learn about earned media attribution technology, quantifying ROI for your PR, and making better business decisions with our guest Mark Weiner. Mark is the chief insights officer at Cision. He is a member of the Arthur Page Society and a board member for the Institute for Public Relations.Guest:Our episode guest is Mark Weiner, the chief insights officer at Cision. He is a member of the Arthur Page Society and a board member for the Institute for Public Relations.Topic: Quantify return-on-investment for your public relations and how research leads to better business decisionsFive things you’ll learn from this episode:Why is research valuable to your profession?Why do companies make the mistake of overlooking, underfunding, or skipping the research phase for campaigns?How do you fund research when the perception is there is no budget for it?What’s the right price for research?What is attribution technology, and why is it a game-changer for the public relations industry?Quotables“Research is a matter of willingness for communicators, not a matter of ability.” — @WeinerMark“Research and data take the emotion out of decision making.” — @WeinerMark“Being approximately right is better than being totally in the dark.” — @WeinerMark“Research often acts as a type of insurance.” — @WeinerMark“Public relations does not drive the most sales in terms of volume, but it does provide the greatest efficiency.” — @WeinerMark“Public relations is as big of a game-changer as social media was 10 years ago.” — @WeinerMark  If you enjoyed the episode, would you please leave us a review?About Mark WeinerMark Weiner is the chief insights officer at Cision, a multifaceted communication software company that helps you reach, target, engage, and measure your audience to enrich corporate and brand reputation. Weiner is also a member of the Arthur Page Society, a board director for the Institute for Public Relations, and serves on the academic advisory board for the University of Florida School of Public Relations. Contact Resources:Twitter: @WeinerMarkLinkedIn: https://www.linkedin.com/in/mark-weiner-0ab74b1/ Cision: https://www.cision.com/us/Book: PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment Additional Resources:ReviewMaxer: http://reviewmaxer.comAxia Public Relations: https://www.axiapr.com/ About your host Jason MuddOn Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.Presented by: ReviewMaxer On Top of PR brought to you by ReviewMaxerSupport the show (https://www.buymeacoffee.com/OnTopofPR)
Learn about your host Jason Mudd and his more than 20 years of PR experience. Jason is the managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most-admired brands.   Guest:Jason Mudd, APR is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002.Topic: Learn about your On Top of PR host Jason Mudd and his experience in the PR industry.Five things you’ll learn from this episode:Who is this podcast for?What is public relations?How can a PR agency help your company?Why should you get involved with your company culture?How will On Top of PR benefit your career?Quotables:“Everything we do, we want it to be a team effort.” -@jasonmudd9“Great clients get great work.” - @jasonmudd9“Every company has a culture whether or not you’re creating and navigating it.” -@jasonmudd9“Culture is more than just core values on a wall. Culture is the way the company is led and operated.” -@jasonmudd9If you enjoyed the episode, would you please leave us a review?About Jason Mudd:Jason Mudd, APR is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002.Clients love Jason’s passion, innovation, candor, commitment, and his award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage in reaching their top audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, SEO, and social media, inspiring tech giants like Yahoo.At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. He also speaks frequently to corporations and industry groups, and writes about public relations trends and best practices for American City Business Journals and other national business.Contact Resources:Twitter: @jasonmudd9LinkedIn: https://www.linkedin.com/in/jasonmudd/Axia Public Relations: https://www.axiapr.com/ Additional Resources:ReviewMaxer: http://reviewmaxer.comReviewMaxer On Top of PR brought to you by ReviewMaxerSupport the show (https://www.buymeacoffee.com/OnTopofPR)
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Podcast Details

Created by
Jason Mudd, Axia Public Relations
Podcast Status
Active
Started
Sep 2nd, 2020
Latest Episode
Oct 20th, 2020
Release Period
Weekly
Episodes
17
Avg. Episode Length
31 minutes
Explicit
No
Order
Episodic

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