Highlights from the conversation:

• A brand is an organism composed of hundreds of elements, logos, copywriting, photography, colours, and of course, typography
• Big companies spend millions of dollars on their fucking brand. Why can't they spend a little bit more money to make sure they have a font that is recognisable?
• They don't even have to say anything. They just have to put type on a page and people would immediately recognise the brand 
• It's very difficult to maintain what's good about the brand
• They're rooted in this idea of being digital-friendly but they're falling in line with everybody else
• If you spend $250,000 for a photo campaign, that gets used for one season. If you spend the same amount for a font that you use for 20 years, the cost is negligible

More about Matteo

Matteo Bologna is the Founder and Creative Director of New York-based branding studio Mucca, a singular personality whose multidisciplinary background in architecture, graphic design, illustration, and typography has helped him build one of the most respected companies in design. 

Over his celebrated career, Matteo’s focused but fun-loving approach has earned strong client partnerships across countless industries, from startups, small retailers and beauty powerhouses to hospitality where he has designed for various renowned hotels and restaurants. This includes work for Sephora, Barnes & Noble, Target, WeWork, Whole Foods, Adobe Systems, the legendary Balthazar in NY and many others.

Matteo is also a former board member of AIGA NY and president emeritus of the Type Directors Club, frequently lecturing around the world about his passion for typography. For his efforts, he has been widely recognized by industry publications, competitions and exhibitions, including: Communication Arts, Eye, Graphis, HOW, PRINT, the Art Directors Club, and the James Beard Foundation.

Find Matteo here: Website | LinkedIn | Instagram

Show Notes

People:

• Rainer Scheichelbauer

Companies and organisations:

• Mucca
• Glyphs
• Balenciaga
• Absolut Vodka

Miscellaneous:

• Fontographer
• Matteo’s course – Type Design for Non-Type designers

Matteo’s work

• Whole Foods
• Rise by WeWork
• Sephora
• Farmer’s Fridge

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One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

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