What is customer advocacy? What role does it plays in the organization? How is it different from marketing? And what's the importance of advocacy as part of a holistic customer experience?

It’s not often I have an opportunity to speak with two industries leaders together on an important topic like customer advocacy, but those were a few of the questions I asked Kalina Bryant, Global Head of Customer Advocacy for Asana, and Cynthia Hester, Director of Global Customer Programs for Google Cloud, recently during a great LinkedIn Live conversation.