I first spoke with Rich Rao almost eight years ago when he was Director of Worldwide Sales and Operations for Google. And earlier this week I caught up with him for a LinkedIn Live conversation for the first time since then, but now Rich is Vice President, Small Business at Facebook.

Rich shared with me how Facebook is working to help small businesses transition to doing more business online, the role AI can play in helping these businesses more efficiently and effectively connect with potential new customers, and how they are incorporating Instagram and WhatsApp into an integrated approach to community building.