The term “evangelist” has been thrown around a lot over the past couple of years. I’m not talking Jimmy Swaggart, TD Jakes or Joel Osteen. I’m talking about the evangelist role in terms of technology and business. But what does that mean and what do they really do?

Recently me and my CRM Playaz co-host Paul Greenberg hosted a LinkedIn Live conversation with three of the leading CRM vendor evangelists to dig in a bit and find out what it really means to be an evangelist, what they do and how it differs from the perceptions out there for who evangelists are. Joining us were:

Vala Afshar, Chief Digital Evangelist for SalesforceEsteban Kolsky, Chief CX Evangelist for SAPMartin Schneider, Chief Evangelist and Head of Market Strategy for SugarCRM