It was ten years ago last month that I first spoke with Tien Tzuo, founder and CEO of subscription management platform Zuora, about what he was calling the Subscription Economy. Back then people really didn’t know what it was all about as most of us were still buying things outright to own them. Five years later when I next spoke with Tien things had changed dramatically as most of us were subscribing to at least one of the things we used to buy outright, like music, movies, clothes and even cars.

With it being five years later, it was time to talk with Tien to get his reflections on the first decade of the Subscription Economy, how the pandemic impacted SE companies, and of course to get his take on what the next five years will look like as we enter the second decade of the Subscription Economy.