1. Finish the process.It’s like planting a tree: it’s better to plant a coconut tree first and take care of it until it grows fully, rather than to plant a coconut seed first, then change your mind and replace it with a mango seed, then with a

4 Ways To Improve Your Customer Service

Jun 11th, 2019 9m 27s

Consolidate your customer communications in a central inbox.Simply put, use a help desk software so you have a central platform that focuses solely on customer service needs.I know what you’re thinking -- you need to spend money! But before

Scaling a business of one

Jun 3rd, 2019 9m 38s

Figure out your skills and focus on the business-related activities you enjoy.The idea of “do what you love and you never have to work another day in your life” seemed to be a lie - when you were starting out in business, you didn’t have the

What to do about bad reviews?

May 28th, 2019 9m 59s

Monitor your bad reviews so you can respond on a timely manner.Have a system that notifies you each time you receive a bad review. For example, with Conversio, you can choose to be notified of reviews which achieve a certain rating (or less)

The Last 5% is probably not worth it

May 20th, 2019 7m 50s

As an entrepreneur for nearly 13 years, I’ve had two life-changing realizations:One, wow, has it been more than a decade already?And two, there’s no such thing as a perfect entrepreneur or a 100% successful venture. Spending all your time, en

How to build a remote team

May 14th, 2019 9m 52s

Note: Before we go to the main course, here’s a tasty treat for your appetizer: I’m giving away ONE ticket to the “Running Remote Conference” where I’ll be speaking in this June in Bali, Indonesia. If you’re interested in remote working, this i

How Anyone Can Design and Send Beautiful Emails

May 7th, 2019 7m 14s

Should content be king, and strategy be the king’s advisors, then visual identity is definitely the queen.Sure, the most important element in your email is your content since it has to resonate well with your target customers. Compelling conte

The Hidden Benefits Of Indirect Revenue

Apr 30th, 2019 7m 9s

Revenue -- such music to an entrepreneur’s ears!After all, it feels extremely great to know that implementing a strategy results in revenue to your company, right?But did you know that revenue can be achieved directly and indirectly?You ran

The Heatmap Method for Better Discounting

Apr 23rd, 2019 5m 17s

Sure, knowing that customers rated discounts in email as the biggest influence on their purchase decisions counts. But this doesn’t mean you should just hand out discount coupons to everyone in your mailing list, of course.Consider your prospe

Create a better customer experience on your website

Apr 16th, 2019 10m 49s

How do you eat an elephant?Do you open your mouth as wide as possible and hope you can eat it all at once?No, of course not. That’s crazy! You eat it one bite at a time.The same principle applies to improving customer experience on your webs

The best way to increase your abandoned cart recovery rate

Apr 9th, 2019 10m 5s

If you’ve done everything (shipping coupons, social proof, product reviews, etc) and you still haven’t seen an increase in your abandoned cart recovery rate, it may be time for you to change your tactics so you can view different results.As my

Grow Your Ecommerce Revenue With Loss Leaders

Apr 2nd, 2019 7m 18s

First, identify your top 10% customers in terms of Customer Lifetime Value.Once you know who these customers are, find out the initial products they purchased with you. Look for products that they bought for their first purchase with you.Then

One Action Rule

Mar 26th, 2019 7m 35s

Don’t get me wrong here: I get it.Sometimes when we’re given access to our prospect’s emails, we can’t help but think that people are already overloaded, so when they open our email, we need to put everything there so they can get as much info

Our Ecommerce wishlist for 2019

Mar 19th, 2019 9m 55s

1. Asking website visitors to “spin a wheel”You get to spin a wheel. I get to spin a wheel. We all get a chance to spin a wheel!Come on, we all know how these things work, right? After all, when you get to see this “spin a wheel!” offer pop u

How to increase average order value

Mar 12th, 2019 8m 21s

1. Provide product recommendationsProduct recommendations generate 33% higher average order value. You can include product recommendations in both your product pages and cart pages.In your product pages, you can include the phrase “Other cust

The best way to grow in 2019: Increase Your Prices

Mar 5th, 2019 11m 2s

1. Double your prices.As long as you don’t lose more than 50% of sales, you’re coming out ahead, mathematically. Imagine, you get higher gross margin since you’re selling for a higher price.Also, you’re selling enough products that doubling t

How to be local and build a global business

Feb 26th, 2019 9m 29s

“The tipping point” is a term coined by Malcolm Gladwell which means that this is the critical moment when an event, trend, idea or product ceases to be marginal and becomes massive instead. You can check out this helpful summary of Malcolm Gla

Learn about your customers before you automate

Feb 19th, 2019 8m 45s

So I can teach you all about automation in email marketing…But I can’t teach your brand to be your brand. It’s the artist that makes the artist. It’s who your brand is that makes your brand stand out from the crowd.And this is also exactly wh

The one thing every ecommerce business needs

Feb 12th, 2019 9m 6s

Assuming most of you have answered d, which talks about building mutually beneficial relationships with your customers and increasing their CLV over time through up-selling and cross-selling, you’ve nearly hit the nail on the head.After all, i

Best way to launch a new product in 2019

Feb 5th, 2019 7m 20s

Identify your most engaged customers.Customers who are fully engaged represent a 23% share of profitability, revenue, and relationship growth compared to the average customer.Additionally, your most engaged customers spend more. For example

Best way to launch a new product in 2019

Feb 5th, 2019 7m 19s

Know why you are in business

Jan 30th, 2019 7m 27s

The start of the year signals two things: looking back at the past and preparing for this year. And for entrepreneurs such as you and me, it’s reflection and planning for our business while taking note of its “roller-coaster-like” nature.Becau

Small gestures to delight your customers

Jan 22nd, 2019 6m 30s

After all, everybody loves to feel special. People like it when they’re valued. And customers are happy fans if you do random acts of unexpected kindness during your engagement with them. The surprise element is the cherry on top that helps you

Ecommerce in 2019 and beyond

Jan 15th, 2019 12m 1s

The landscape of Ecommerce is changing.The competition is more in almost every market, because it’s so easy to get started.Paid ad acquisition is up significantly.Data privacy concerns - the likes that have continued to hit FB - is becoming

Profit is not a dirty word

Dec 11th, 2018 12m 58s

Revenue and profit are sometimes used synonymously although they’re not exactly the same. If “revenue” is your total earnings, “profit” if your total earnings minus your total expenses. But what’s wrong with discussing profit, though?Now, don’