Raise your hand if you get tripped up defining your niche with full confidence. Well, my friend, you’re not alone.
I hear it all the time from entrepreneurs … “I feel stuck because I’m just not certain what my niche is!”
I’m here to tell you that this is about to become a thing of the past, and after you’re done with this episode, you’ll be feeling hyper clear about the niche you are serving. In this episode
, I walk you through a highly-effective four-step process for identifying your niche. (I even made you a freebie to make it easy to follow!)
Before I take you through this actionable, tangible step-by-step process, I have to address the elephant in the room.
Fear of actually picking a niche!
Whoa, talk about diving right in… am I right?!
I know that this fear is alive and well because I hear about it and see it all the time in my Online Marketing Made Easy Facebook
community. The bummer is that for many entrepreneurs -- especially those just starting out -- that fear of picking one niche is enough to stay stuck in decision paralysis. “Choosing the wrong niche is better than choosing no niche at all.” - James Wedmore
What’s most important for you to know is that you might pick the wrong niche right away, and that’s okay because it will at least get you moving forward -- and forward action means progress and clarity.
This four-step process is going to take a little elbow grease, so get ready to put pen to paper. But I promise you the work is going to be worth it, and the clarity you’ll gain will catapult you to the next level in your business.
- In step 1, you’ll identify your main market.
- In step 2, you’ll niche down and get really specific. (And trust me, the more specific, the better!)
- In step 3, you’ll do some market research.
- In step 4, you’ll create your Value Articulator Statement.
Say goodbye to niche confusion or feeling stuck. I want you to declare right here, right now, that you are going to pick a niche, even if it feels scary.
And because I know there is a lot of action steps in this episode, I’ve put together a little freebie that will take you through each step in detail. Grab your freebie here! This episode is brought to you by Paleovalley, my family's go-to source for healthy, high-protein snacks. Paleovalley’s grass-fed and finished beef sticks are my family's favorite snacks to keep us healthy and full on the go. Head here to check out all of their high-quality, … and be sure to use the code Amy15 to get 15% off of your first order. This episode is also brought to you by the Lead to Win podcast, a podcast by two of my favorite leadership experts, Michael Hyatt and Megan Hyatt Miller. Lead to Win helps you to minimize overwhelm and navigate the complexities of being a leader so you can win at work and succeed in your life. If you’re ready to cut through distractions and focus on your greatest priorities, check out Lead to Win today! Head here to subscribe and listen. Rate & Review Online Marketing Made Easy: If you're on Apple Podcasts, help me help more people by rating and reviewing my show. Reviews let others - just like you - find the actionable, step-by-step strategies to start the "online" journey...of making a business and life they love. Just click here to review, select “Ratings and Reviews” and “Write a Review.” My team and I - we read them all. Thank you!