Jesse O'Brien is the owner and founder of Central Athlete, an individually designed fitness facility that prioritizes achieving concrete, measurable results and attuning to the individual client. In this episode Jesse shares his journey of graduating from college and working the cubicle grind, to becoming a CrossFit coach and eventually opening his own facility. Jesse and Jeremy talk about the landscape of owning and operating a training facility and the future of fitness. Jesse shares how Central Athlete is doing things differently, shaking up the industry and shifting the model.