OPT-IN! — A Marketing and Sales Podcast Podcast Image

OPT-IN! — A Marketing and Sales Podcast

A Business, Management and Marketing podcast featuring Dan Pratt
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Today we’re sitting down with Joanna Weibe to talk about the content marketing mistakes you need to avoid like the plague. Joanna is the founder of Copy Hackers—a service that helps startups accelerate their growth through content marketing. They p…
Today we’re sitting down with Andy Paul to talk about the secrets to hiring the best salespeople to take your business to the next level. We’ll talk about what a good first sales hire looks like for most companies, the best questions to ask a pote…
Today we’re sitting down with Alessandra Colaci to talk about the rise of live video platforms like Facebook Live and Twitter’s Periscope. We’ll talk about why live video could be a compelling addition to you digital marketing strategy, what it tak…
Today we’re sitting down with Nick Raithel  to talk about something I struggle with Every. Single. Day. Time management. We’ll talk about the secrets to managing your time effectively, what tools you should be leveraging to make time management ea…
Today we’re sitting down with Alessandra Colaci to talk about the rise of live video platforms like Facebook Live and Twitter’s Periscope. We’ll talk about why live video could be a compelling addition to you digital marketing strategy, what it tak…
Dave Balter, founding CEO of companies like BzzAgent and Smarterer, sits down with us to talk about what marketers need to do when their market changes quickly. We’ll also chat about the value of word of mouth marketing in 2016, why top 5 lists are…
Max Ade, Team Lead on Google's Mobile App User Acquisition team, sits down with us to talk about the secrets to mastering your mobile app advertising. We’ll chat about when businesses should start thinking about building a mobile app to increase cu…
Parker Thompson, aka Startup L. Jackson, sits down with us to talk about the meteoric rise of Twitter's most popular startup parody account.  We’ll cover what it was like to be the man behind the mask, why vanity metrics can be hurtful to your busi…
Margaret Lawrence, ex-Google Chief of Staff, sits down with us to discuss the secrets to hiring a rockstar digital advertising agency.  We’ll cover  what to look for when hiring an agency for the first time, and why hiring an agency doesn't mean yo…
Allison Behringer, host of the smash-hit podcast The Intern, sits down with us to discuss why ever business should use podcasting to engage their customers.  We’ll cover what you need to know when launching your first podcast, how to measure succes…
Trevor Lynn, CMO at Social Tables, sits down to talk with us about how the internet is training the next generation of technology CMOs.  We'll also cover using company culture as a marketing tool, and how to adapt your marketing strategy when you c…
Hiten Shah, founder of Crazy Egg, Kissmetrics, and Quick Sprout, sits down with us to discuss how content marketing has played a role in the success of his companies. We’ll also talk about how to create meaningful content that resonates with your c…
Soso Sazesh, founder of Growth Pilots, sits down with us to discuss why so many businesses fail when it comes to building out a Facebook Ads strategy.  Soso has helped companies like Wordpress, Intuit, and Kissmetrics grow their customer-base throu…
Tara Clapper, blog editor at SEMrush, sits down with us to talk about building relationships to catapult your content marketing strategy.  We also cover where content marketers can go to find their audience, how to capture that audience once it’s f…
Kyle York, Chief Strategy Officer at Dyn, sits down with us to talk about how he led Dyn's marketing and sales efforts to millions of dollars in revenue, hundreds of employees, and a $38 million Series A round of funding. We'll also talk about some…
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Podcast Details
Started
Mar 11th, 2016
Latest Episode
Jul 21st, 2016
Release Period
Weekly
No. of Episodes
15
Avg. Episode Length
29 minutes

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