Optimized | Senior Living Meets Multifamily — Insights from Lacy Jungman and Janet Rosseth

Welcome back to Optimized, your go-to podcast for all things multifamily marketing, PropTech innovation, and leadership growth. Hosted by Janet Rosseth, a 25-year multifamily marketing veteran, this episode dives deep into optimizing your personal and professional life by becoming 1% better every day.

Today, Janet sits down with Lacy Jungman, VP of Growth and Development at Heritage Communities, to uncover fascinating parallels between senior living and multifamily housing. Lacy brings 20 years of expertise specializing in senior housing, and together, they explore everything from empathy-driven sales strategies to the transformative power of the Working Genius model.

Senior Living Defined: Independent living, assisted living, and memory care — what they are and why understanding them matters.Marketing Strategies: How to engage different audiences, from adult children to tech-savvy grandchildren.Sales Cycle Dynamics: Why senior housing requires empathy, patience, and meaningful conversations to untangle emotions and drive decisions.Working Genius in Action: How this innovative model can transform team dynamics, boost productivity, and even improve personal relationships.Practical Takeaways: Tips for managing time, being present, and growing 1% better every day — personally and professionally.

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