Several months back, I decided to make a change. After running with 15 Minutes To Freedom for over 400 episodes, I chose to jump ship and start something new. That something new was this very podcast, Optimized Life. While things have certai
Do you ever get anxiety when you step out to do something new? Have you ever questioned where this comes from? As I previously mentioned, I spent last week in Salt Lake City helping to restructure a client's business. Upon landing in Salt La
Have you ever felt like you're behind? Have you ever felt as if you're on a race to a finish line that doesn't actually exist? I know I tend to push myself beyond the limits, often times to my own detriment. The real question is "Why"? Why
All of us do it at one point or another. We believe that complicated systems always equate to sales. As I’ve learned over time, this couldn’t be further from the truth. If someone is seeking a solution to a problem they want something that i
The quick road is often paved with good intentions. The fact remains, the easy route is rarely ever the easiest way to go. For anyone that’s listened to me for any extended period of time, you’d know I spent the better part of the past 10 yea
Have you ever been stuck in a situation where you doubted yourself? It happens to every single one of us. No matter how confident we might believe ourselves to be, all it takes is one shred of self-doubt for us to slink down into the abyss.
Have you ever received advice from someone that was completely unqualified to give it to you? Did you use it? If so, what was the outcome? It's pretty simple, in today's modern digital marketing space, it's easy for someone to mis-represent
For a long time I thought LinkedIn was strictly for networking purposes. I thought that the only use for LinkedIn was to connect with people you already knew. I couldn't have been more wrong. If you understand how to use it properly, Linked
Many of us only take the time to be thankful during a few select holidays each year. The unfortunate part of this is that we miss all of the incredible benefits of consistently giving thanks. Practicing gratitude is perhaps the single most im
If you're listening to this podcast, I'm going to guess that you have a goal in mind. I'm also going to guess that you feel something is currently holding you back from reaching that goal. What if I were to tell you that the act of becoming s
Do you feel stuck? Do you feel like you're treading water? Do you constantly compare yourself to others that seem to be "getting it" faster than you and everyone else? This might be hard for you to hear, but first things first: you're likel
What wakes your ideal customer up at night? If you're able to answer this question, then you have the ability to come up with a solution to their problems. However, in order to make this happen, you have to take a walk in that person's shoes.
Whether you realize it or not, what you put in your mouth can have dire consequences when it comes to your well-being. You know what the sad thing is? Most of us don't even think twice about it. We unconsciously eat anything and everything w
For anyone that has followed me for some time, you'd know that Lindsay and I are part of a blended family. Because of the way shared custody works in Ohio, that means Lindsay and I share a fair amount of alone time while Gianna is at her dad's
We are bombarded with negativity on a daily basis. Whether it’s the news, social media, or our own minds, it seems there’s always something to pull us down. If we’re really being honest with ourselves, positivity is everywhere. you just have
While many of us take the time to think about the big picture of what we want to accomplish every week, few actually sit down and figure out the tactics necessary to pull it off. I hate to break it to you, this is going to take some time. Gra
The marketplace is flooded with opportunity. There is certainly no lack of outlets for creating value and giving back. Today I'm going to share multiple tools for getting out a message, from podcasts, to social media, to books, and so much mo
Time-and-time again, the people that produce the most and make the most money are the one's who are creating solutions. While most people focus on making an excuse as to why something didn't happen, the top producers figure out why it didn't h
The biggest source of bleeding in a business usually comes from scarcity. From a scarcity mindset, it is impossible to see the opportunities that already exist in front of our faces. So how do we kill the scarcity in our business? By giving
All the strategy in the world will never outweigh the tactics to pull them off. It seems you can't go anywhere on the internet without people professing the strategy of using Click Funnels, Facebook Ads, LinkedIn, or any other digital marketin
If you had the magic ability to travel back in time to teach your younger self a lesson, what would that be? This is a question I posed on my Facebook page earlier this week and the response was overwhelming. However, there seemed to be one c
We've all been caught up in it at some point or another. I'm absolutely including myself in this as well. The numbers game found within social media has trapped even the best of us in a meaningless chase. Whether it's likes, comments, follow
This following statement might trigger some of you. No one on social media cares about you. No one cares about your highlight reel. All people actually care about is what you can do for them. On today's episode I'm going to demonstrate how
Are you currently running ads or creating content? Whether it's on social media, email, or any other type of media, there's a clear method on how to instantly improve your lead generation and conversion. The key factor that makes this system
Negativity is all around us, or at least that's what we're told by the media and society at large. The truth is that much of what makes us feel bad on a regular basis is directly related how we compare ourselves to the lives of other people an
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