Outgrowth: A Slice of Pro Beauty

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A weekly Beauty and Education podcast featuring and
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Episodes of Outgrowth

A cosmetology license at only 1000 hours? No more practical exam? Is pending legislation in California a disaster waiting to happen, or our best chance to rebuild the beauty industry? We’re just one step away from California’s SB 803 becoming l
What’s the most convenient and efficient way to reach existing clients and recruit new ones? Email, of course! This reliable technology offers infinite possibilities for creative marketing. We explore the benefits of using email in our beauty b
Looking for someone to work in your beauty business? What are you offering, employment or a space to rent? The number of salon owners advertising for beauty pros has exploded, making us wonder if there’s really a shortage of pros or just a lot
What do you enjoy most about attending beauty shows? Whether large or small, these industry-wide events offer much more than the opportunity to buy products. As we prepare to teach classes at Premiere Orlando, the largest show in the country, w
What can beauty pros expect from this year’s Premiere Orlando? The largest show in the country has been planned for October, and we could not be more excited! Besides teaching our own individual classes as independent educators, we’ll be presen
What’s happening with the most controversial bill in the beauty industry? An earlier version of California’s SB 803 threatened deregulation of haircutting and styling, a significant reduction in course hours, and the elimination of the practica
What licenses do you need to launch your beauty business? What difference does your location make? Where can you find the requirements and applications? Before collecting your first dollar, you’ll want to obtain the proper licensing, permits, a
Looking for more control of your salon environment? Want to focus more attention on serving your clients? Renting a salon suite has become an attractive business opportunity for many beauty pros in different stages of their careers. Our guest J
How can you avoid being misclassified or having your wages stolen? What actions should you take if you find yourself in this situation? When legislators recognize the prevalence of wage theft in the beauty industry, we can expect harsher penalt
Are you classified as an independent contractor, but controlled like an employee? Does your salon owner give you a 1099? Are you paid commission-only? If you answered yes, this episode is a must listen. Wage theft and other illegal employment p
Ready to attend a trade show? The first major beauty show since the pandemic gives us hope, but makes us realize how far we have to go. We review the experience at IBS Las Vegas, including a strange encounter with breast implants.Resources:IBS
What purpose does a practical exam serve in proving our readiness for working in the beauty industry? Is this a necessary requirement to protect consumers, or just another barrier to entry that should be eliminated? We consider the value and va
As the summer heats up, we’re trying to bring back normal routines to our salons and work, but with new perspective on what matters most. How do we reconcile our need for self-care with our changing priorities as beauty pros? Adopting new routi
Don’t blame the algorithm! Shift your strategy to capitalize on how Instagram prioritizes content now, not what worked years ago. Ashley and Jaime highlight three outdated practices holding you back from achieving your Instagram goals.Resources
In what ways does HIPAA apply to the beauty industry? Can we refuse to provide services or terminate employment based on vaccine status? What rights do we have and what accommodations or exceptions, if any, should we be prepared to make?  While
What’s your position on deregulating haircutting, support or oppose? Before forming an opinion about a bill, shouldn’t you have all the facts? We challenge the misinformation about California’s SB 803 and question the interests of individuals,
As beauty pros, we’re exposed to lots of content directed at our industry, but how do we distinguish good information from bad? Who and what can we trust as credible? We encourage beauty pros to ask questions and consider the source before shar
We discuss the most drastic changes proposed in California’s SB 803, currently the most important beauty bill in the country.Highlights: •The source of the bill and its chances of becoming law.•Proposed changes to licensed hair services.•Reduct
What’s better for your business: being a sole proprietor, or filing as an LLC? When forming your business, the choice of structure will depend on multiple factors, including what’s legal in your state. We review the basic entities and suggest r
The launch of Amazon Salon has our industry buzzing, but how concerned should we really be? Will our clients respond positively to an experience focused more on products and technology than the connection and expertise of service providers? Wha
After a year of masking, distancing, and extra cleaning, what comes next? How do we handle the transition from pandemic to normalcy in our salons while managing client expectations in the process? As vaccinations rapidly increase, will the rest
A great brand communicates far more than just your business name. How can you make branding decisions now that will serve your ultimate vision? Beyond just choosing a logo and brand colors, this episode covers developing a visual identity that
Beauty shows bring the industry together, but after a year without them, are we ready to be reunited? What should we expect and how will our experiences differ from past events? We’re making plans to participate and educate, even when doing so
While the risk of getting injured or sick at work may seem minimal, the consequences can be financially devastating if your salon doesn’t have workers’ compensation insurance. Even without any claims, your business can be penalized and fined fo
The process for choosing the perfect business name requires time and research, and shouldn’t be rushed. For better or worse, your business name represents your identity as a beauty brand. You’ll not only need to determine what’s available, but
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