“What if you understood more about your customer and were able to adapt to their needs, demographics and where they spend their eyeballs and time, instead of doing what you want to do. When you do that, everything changes in your marketing.” Text OUTPERFORM to 38470. In this wide ranging episode, Phillip Stutts and I discuss his ground-breaking Undefeated Marketing System, why every company should look at themselves as a data company, the importance of connecting with your customers, and his shift of wanting “to give and to grow.” Phillip’s company offers a FREE data assessment for companies at https://phillipstutts.com/insights, you can find his latest book at https://www.phillipstutts.com/book/, his blog at https://www.phillipstutts.com/subscribe/ and please check out his Undefeated Marketing Podcast on all major platforms. Additional show notes for this episode can be found at https://scottwelle.com/phillip-stutts. Enjoy and please see Phillip’s bio below!

Best-selling author and host of the “Undefeated Marketing” podcast, Phillip Stutts, comes from the cutthroat world of political and corporate marketing and has been described as a “marketing maverick reshaping business success using the secret formula that gets presidents elected.” Contributing to 1,407 election victories, including three U.S. Presidential victories and working with multiple Fortune 200 companies, Phillip plays the game of political and corporate marketing on the highest level, battling it out with fierce competition, multi-billion-dollar budgets, and a win or die mentality.He is the founder and CEO of Win BIG Media (a corporate marketing agency) and Founder/Executive Chairman of Go BIG Media (a political marketing ad firm).Phillip has spoken in front of 50 million+ people in his career, he’s repped by VaynerSpeakers (Gary Vaynerchuk’s speaker bureau) and Keppler Speakers (largest speaker’s bureau in the U.S.) and made more than 350 national media appearances including ESPN, CBS, FOX BUSINESS, FOX NEWS, MSNBC, and CNN. Phillip has been interviewed by renowned business, entertainment and health leaders including: Anderson Cooper, Gary Vaynerchuk, Peter Diamandis, James Altucher, Michael Hyatt, Adam Carolla, Dr. Drew Pinsky, and Dr. Steven Gundry.FOX BUSINESS has lauded Phillip for creating “a marketing system that has generated record sales” for his clients and also described him as a “marketing genius.”