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Episode from the podcastOutsell for Startups

Market Bubbles, Intent Data, Keys To Success, and Surfing - Erik Matlick of Bombora

Released Monday, 19th March 2018
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I interviewed Erik Matlick, the founder and CEO of Bombora. Erik already has had a number of successful startup companies, and believes Bombora is going to be his largest yet.

Bombora is a leading provider of B2B demographic, firmographic, and intent data. So how does this all work? Let’s say I’m a company, and I am researching heavily around A.I. and machine learning because my company is interest is in adopting that technology. Now, anybody that is selling to my company would find that information very, very useful. That’s what Bombora provides. It enables sales and marketing teams to have a holistic view of what a company is interested in, so they can provide a more valuable, more direct solution.

I was actually really curious about the name Bombora, so I looked it up and Bombora is an Australian aboriginal word that means a wave that forms over a submerged offshore reef or rock. The name is fitting given that Bombora uses surge data. If you go to Bombora’s website, it’s covered with surfing, and they actually also support the Surfrider Foundation.

I had a fantastic conversation with Erik. We dive into his background, the companies that he’s founded, what he’s trying to accomplish with Bombora, and even diving in to what makes a successful founder and a successful company. I hope you enjoy this conversation as much as I did.
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