"Community is everything to us."
Robin Hall joins us on the podcast today - she's the Founder and CEO of Town Hall Outdoor Co. Robin and Lisa chat about Robin's transition from working at Smartwool to starting a sustainable kids' outdoor appar
We’re joined this week by Tanya Velazquez, Digital Marketing Manager at Troy Lee Designs. Tanya talks about building customer relationships, forward thinking as part of your marketing calendar, streamlining processes, and telling your brand’s
"Mindset over skillset."
After our summer hiatus, we're back with a new episode of Outside By Design! To kick off the episode, Lisa and Iris discuss a brand-new program offering at WHEELIE: the Rebrand Program. In 12 weeks, this live, digital
"More people are thinking about climate in a serious way than ever before."
This week we're joined by Austin Whitman, CEO of Climate Neutral. Austin shares how Climate Neutral came to be, the certification process for brands, and why they laun
"How do you be real - and can you be real - to everyone at once?"
We're joined this week by Matt Burbach, Director of Marketing at Mountain Hardwear. Matt talks about shifting from a "making" role to a "managing" role in his career, how his te
We're back with a minisode! Iris takes a dive into the controversial iOS 14.5 update and what it means for advertisers in the outdoor industry. If you start to see changes in your social media ad campaigns, this is why! Tune in to find out what
"I think in order to be authentic, you have to be willing to talk about some of those tougher topics like crashing and failing and trips not going as planned."
This week on the podcast: Kami York-Feirn, Marketing Manager at Wild Rye and former
COVID-19 had an interesting impact on outdoor recreation: it led many people to take up outdoor activities for the first time. Outdoor Industry Association released the 2021 Special Report: The New Outdoor Participant diving into the data about
We're back with another minisode! This week, Iris discusses her top 10 ideas for leveraging your brand's athlete or ambassador team. If you are looking to utilize your athletes or hoping to kick off your company's ambassador crew, this is a gre
"Your creative agency shouldn't be in the friend-making business."
Lisa's on the show to chat about five traits to look for in a creative director! She shares what creative direction is, some red flags to look out for, and how you can find a c
"The most exciting thing in skiing is women."
We're HONORED to have legendary professional skier Elyse Saugstad on the podcast this week to talk about her career, how she finds creativity in skiing, how the treatment of women in the ski indust
Is your brand missing out on the power of Instagram reels? Let's fix that!
Iris brings her social media insights to the podcasts to discuss why reels are so beneficial to your brand and four types of reels your outdoor brand can utilize to
"I do think that we in this industry, as small as we are, we are mighty."
We're joined by pro skier, artist, producer, founder, and woman of many other titles Lynsey Dyer! Lynsey talks about the state of being a pro skier in this world, moving
30% of your life is spent at work. How are you showing up there?
Lisa's on the minisode to talk about corporate culture, leadership training, and bringing humanness to work. Plus, she hints at a top secret project in the works to help every
This week we're joined by documentary-style photographer Evan Green! Evan chats about the special requirements of shooting mountain biking, how he uses color in his photos, his role in impacting the diversity of the outdoor industry, and why be
This week on the podcast we’re joined by Kopal Goyal, the *ONLY* female outdoor filmmaker in India and founder of @inspire.crew.
Kopal talks about how her passion for climbing and her chosen career path were at odds with her upbringing and how
Let's talk bad marketing habits! Iris is on the show today to share 5 common bad habits we're leaving behind as we head into 2021.
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This week we're joined by Justine Mulliez, life and small business coach and founder of Just A Wild Thought. Justine shares her coaching style, her journey to a career change, the struggles she often sees creatives face, and her entrepreneurial
It's time for a minisode! This week Iris dives into all the trends we're expecting to see on social media next year. From types of content to calendar scheduling to social shopping, 2021 is going to be an exciting year - and this is where you c
Devin Dabney is a man of many, many hats. He brought all those hats to the podcast to chat about creativity, the intersection of music and climbing, how route setting isn't all about giving people what they want, and sharing authentic feelings
"Every time you pick up a camera, I urge you to consider how you can use the power of photography in a positive way."
This week Lisa takes on the minisode and explores the power of photography - the responsibility photography holds, how sonder
"The decision to sit down and write a full book... it really came from a craving, a need to purge this story."
This week we're joined by former Silicon Valley analyst-turned-storyteller Natasha Buffo. Natasha covers a wide range of topics incl
Can you hear the jingle bells yet?
Iris can! As a self-described holiday fanatic, Iris has delved into research on how holiday shopping will change this year and is here to relay her findings on to you. Find out how shipping delays, online res
We're not sure we could pack more useful information into one episode than Dawn Rae Knoth did in this one! Dawn Rae is a trend, color, and merchandising expert and she joins us to share aaaaaalllll the knowledge. Dawn Rae talks about how color
This week's minisode features Lisa's take on the responsibility we have as creatives, how to mesh fine art and design into your creative work, and how branding differs from brand. This is a short & sweet episode for outdoor creatives, marketing
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