Mountain Hardwear Director of Marketing Matt Burbach on Authentic Brands and the Future Of Work
Mountain Hardwear Director of Marketing Matt Burbach on Authentic Brands and the Future Of Work
Mountain Hardwear Director of Marketing Matt Burbach on Authentic Brands and the Future Of Work
"How do you be real - and can you be real - to everyone at once?"
We're joined this week by Matt Burbach, Director of Marketing at Mountain Hardwear. Matt talks about shifting from a "making" role to a "managing" role in his career, how his team has transitioned to remote work, how he shoulders the responsibility of being in charge of a brand's image, and more. Matt and Lisa discuss the hybrid-work future, the importance of having the right people on your team, and how a brand can define community and show up authentically. This is a jam-packed episode with great takeaways for every marketer in the outdoor industry, so listen in!
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From The Podcast
Outside By Design
This is sort of a business podcast, but it’s really about interesting people who have designed their lives to thrive outside of the corporate box we’ve been put into. This one is for the rebels, the creatives, and the reluctant leaders. This is for people who dare to live + think outside, by design. Grab a helmet and buckle your boots because we get deep.The host: My name is Lisa Slagle, and I’m a creative director, writer, and human woman dedicated to having as much fun as possible while creating meaningful, impactful work along the way. I love talking to people, asking big, existential questions, and exploring the intersection of storytelling and culture. For the last 14 years, I’ve owned a creative agency called WHEELIE, which I started from a clapped-out laptop and some soggy business cards that I used to hand out on chairlifts. It grew into a thriving company full of awesome humans, and I’ve gotten to meet and work with thousands of amazing creatives, marketing teams, VPs, CEOs, athletes, and entrepreneurs. I think the human experience is extraordinary, and this podcast features people who know how to design fun, interesting, creative lives on their own terms.www.wheeliecreative.com/podcastJoin Podchaser to...
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