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Episode from the podcastOutside By Design

Mountain Hardwear Director of Marketing Matt Burbach on Authentic Brands and the Future Of Work

Released Thursday, 27th May 2021
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"How do you be real - and can you be real - to everyone at once?"

We're joined this week by Matt Burbach, Director of Marketing at Mountain Hardwear. Matt talks about shifting from a "making" role to a "managing" role in his career, how his team has transitioned to remote work, how he shoulders the responsibility of being in charge of a brand's image, and more. Matt and Lisa discuss the hybrid-work future, the importance of having the right people on your team, and how a brand can define community and show up authentically. This is a jam-packed episode with great takeaways for every marketer in the outdoor industry, so listen in!

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