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Outside By Design

WHEELIE

Outside By Design

A weekly Business, Marketing and Arts podcast
Good podcast? Give it some love!
Outside By Design

WHEELIE

Outside By Design

Episodes
Outside By Design

WHEELIE

Outside By Design

A weekly Business, Marketing and Arts podcast
Good podcast? Give it some love!
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Episodes of Outside By Design

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Lisa Congdon is a prolific designer, activist, adventurer, bike racer, joy monger, and self-described gay AF. Basically, she is a badass.We talk about designing a life that fits who you are today, not who you used to be, how to change things e
Today's episode is kind of wild, and that comes as no surprise because today's guest is THE Alex Bogusky. Alex was creative director, then partner, then co-chairman of Crispin Porter + Bogusky and was named "Creative Director of the Decade" by
"I am such a believer in taking the risk and finding your passion project."This week's guest is award-winning filmmaker Jordyn Romero. Jordyn discusses the act of living your purpose, the importance of passion projects, and the learnings she's
This week on the show: Dersu Rhodes, former VP of Creative at MUD\WTR, former Creative Director at VICE, current freelancer and all-around creative genius. Dersu discusses his career path, what his current phase of creativity looks like, how to
"If I'm passionate about one thing, I'm passionate about being a curious human."This week we're joined by Emmy-nominated creative producer and photographer Tatiana Alexandra. Tatiana dives into her career journey and covers her propensity to e
"When you look at a problem like human trafficking and you know you have the ability to help solve that problem, how can you not do that?"We're joined in our first episode of 2023 by Nic McKinley - former Air Force Pararescueman and CIA office
"If you're going to do anything, make it with intention."Artist and backcountry guide Jessa Gilbert brings her colorful energy to the podcast this week! Jessa shares about balancing the artist side and the adventurous side of herself, not feel
Grab your shovel, this week we're digging DEEP!Danica Carey, Director of Marketing Operations at Seirus Innovation, joins us on the podcast this week to cover some great topics including Black joy, instilling a collaboration mindset, barriers
This week is a special episode to discuss a big change that's going on at WHEELIE - that's right, we sold our office and we're now fully remote! This decision has been coming for a while now, and Lisa dives into what pushed her over the edge (a
Nick Hammond, self-described Creative Consultant/Marketing + Design Admiral, joined us on the show to talk all things creativity. Nick and Lisa nerd out on creative philosophy, how technology sometimes isn't designed for the human mind, the i
Nicole Handel, Marketing Director of Mammut, joins us on the podcast this week! Nicole discusses her journey from studying psychology to working in marketing, how she creates a creative culture on her team, allowing employees room for growth an
She's back! In honor of their birthday week, Lisa invited twin sister Sara back on the show for another fun conversation. Lisa and Sara talk about escape rooms, Sara's non-outdoorsiness, risk taking, and Sara's snowmobiling experiences. This on
"Really great ideas come from anywhere."This week we're joined by Jason Tisser, freelance creative director (formerly at Sun Bum). Jason talks about transitioning from the agency side to the brand side, why listening is so important, how he fr
"You don't end up working in the outdoor industry if you don't love nature and the outdoors."This week's guest has a long career of outdoor industry leadership under her belt - it's Kat Schoewe, Senior Creative Director at Outdoor Research. Ka
That's right, we've flipped the script! The interviewers become the interviewees on this very special episode of Outside By Design. We asked friend of the podcast Andrea Slusarski (artist, professor of art education, and Instagram sensation @dr
This week on the podcast: Puja Seth, founder and CEO of Drifted Co. Puja details how she came up with the idea to launch Drifted and her process of starting and apparel company as sustainably as she could. She also shares how important having a
What kind of outdoor clothing do women actually want?Alder Apparel founders Mikayla Wujec and Naomi Blackman set out to discover just that. Mikayla and Naomi cover nature-inspired design, size inclusivity, encouraging employee autonomy, and
The #1 question we get asked these days at WHEELIE is what brands need to be doing on TikTok. So we sat down with our clients/friends/TikTok stars, Megan Kennedy (Chief Adventure Officer) and Tyler Tennant (Director of Operations) of Good Trip
"Our goal is to be the best workwear brand out there, regardless of gender."This week we're joined by two of the co-founders of Dovetail Workwear, Kate Day and Sara DeLuca! Sara and Kate talk with Lisa about consumer-informed developme
This week we had the opportunity to speak with two of the founders of The Futurist Project’s Leadership Institute, Stasia Walker and Kelsey McGrew. They talk all about the Leadership Institute, how it came to be, what the program entails, wha
This week we're joined by Casey Callahan, Lead Designer – Product Creative at Burton. Casey discusses bringing her own personality to a large brand, adding new perspectives to the snowboard industry, not taking yourself too seriously, and desig
"The people and the brands that I'm most drawn to are the ones that are really authentic."This week on the podcast we're joined by Women's Health Features Director Kristin Canning. Kristin chats with Lisa about what makes a good story,
"When you're not authentic, people don't listen to you."We're joined this week by Hannah Michelotti, public speaking and presentation coach. Hannah shares her best tips for giving presentations as a creative, how to dress authentically, what m
This week on Outside By Design: Katherine Donnelly, Director of Operations at Trew Gear. Katherine shares about her engineering background and her path to the outdoor industry, what it means to be creative as a "left-brained" person, communicat
This week we're joined by Jamie Kirby - formerly the Creative Director and then Director of Marketing for Chaco Footwear, currently the VP of Marketing for Fernhaus Studio. Jamie shares about being a female creative director, breaking free from
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