What makes a logo stand the test of time? The legendary identity designer Mackey Saturday joins us on this episode of Overtime to chat all things brand identity. Mackey shares his experience redesigning the new Instagram script logo and working with Oculus and Unsplash on their new visual identities. We hear why he values a strong concept over visual aesthetic and the importance of designing logos with functionality in mind. Mackey also shares how his love for skateboarding introduced him to the world of design and the strong parallel between the two. For Mackey, both skateboarding and design involve a ton of failure and force you to look at the world with a different pair of eyes.

###Links mentioned in this episode:

Mackey Saturday
Mackey Saturday on Dribbble
Mackey Saturday on Instagram
Mackey Saturday on Twitter
Kevin Systrom
Cole Rise
Instagram logo case study
Unsplash
Unsplash logo case study
Oculus
Oculus logo case study
Chermayeff & Geismar & Haviv