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Episode from the podcastOwners Collective

Instagram Reels, Friend or Foe?

Released Tuesday, 4th May 2021
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While many of us are cringing at Instagram’s latest feature release of Reels, my guest today tells us that it’s here to stay BUT there are creative ways we can bring this feature to life (without having to dance awkwardly and point at floating text). 

Bonnie Paterson is an entrepreneur, business owner and Instagram marketing specialist who founded Isla Social, a multi-service digital marketing agency to give women the tools to succeed online.

In this episode we talk through:

  • The continued growth and engagement of the Instagram platform.   
  • The benefits of using Reels and how to get creative with bringing them to life. 
  • The ‘do’s’ and don’ts of Reels. 
  • Why  IG Stories are still VERY important for engagement.
  • Why not to forget about your feed posts right now.
  • How hashtags are working (but differently than before). 
  • How often and where to post inside Instagram for the greatest traction. 


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