In this week's episode, Michelle and Emily investigate the new free shipping strategy implemented on Etsy and how it’s affecting not only Etsy shop owners, but potentially all small businesses with online shops.  Since Emily and Michelle no longer operate Etsy shops themselves, they reached out to the Pancake Town and Show of Hands Facebook groups for others' opinions on these new changes.

They also learned a lot about the motivation behind Etsy’s corporate leaders from a really insightful & well-written Vox.com article by Kaitlyn Tiffany.