According to our latest Statista report, only 54% of marketers are embracing AI to optimize their campaigns. The reasons for slow adoption include challenges with implementation, the change management behind new tools, or a misunderstanding of the power that AI can bring to the marketing table. Sadly, the result is that more than half of today’s marketers are not using AI to its fullest potential.  

Today we’re demystifying how marketers can accelerate their creative measurement and better use AI and prediction tools. 

In this episode we’re speaking to Crystalyn Stuart-Loayza, Chief Digital Officer at Citizen Relations & Mekanism, and Michael Cohen, Plus Company’s Global Chief Data & Analytics Officer. Together they will help us understand how we can harness the power of AI to provide actionable insights, and real-time data to drive successful campaigns. 

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