According to our latest Statista report, only 54% of marketers are embracing AI to optimize their campaigns. The reasons for slow adoption include challenges with implementation, the change management behind new tools, or a misunderstanding of
Marketing to Gen-Z has been a challenge for as long as they entered the marketing world. It’s rare they will engage with any form of advertising and they seem to be allergic to branded content. So what kind of response and result would a brand
Over 50% of the world will experience menopause at some point in their lives, so why is it such a taboo to have an honest conversation about it? One brand is aiming to completely de-stigmatize this normal stage of life and create a space where
Imagine you’re planning a trip to Japan, Argentina, or France, and you’re building your itinerary. Where do you go? TripAdvisor. For years it has been the go-to brand for restaurants, hotels, experiences, and so much more. Today on Partners in
AI is everywhere but we in the marketing world are only scratching the surface of what is possible. We’ve seen the public at large test out these new tools from generative AI like ChatGPT and Dall-E to the more niche sectors of predictive AI. N
What trade-offs exist between safeguarding privacy and fostering innovation in AI? Explore the delicate balance between safeguarding privacy and nurturing innovation in AI on Partners In Possibility, hosted by CEO of Plus Company Brett Marchand
Have you ever wondered about the pivotal phase between AI's potential and its real-world impact? Join us for exciting episodes of Partners in Possibility hosted by CEO of Plus Company Brett Marchand as he’s joined by renowned digital economy ex
Join us for a very special episode of Partners in Possibility. Special guests Kristin Wozniak, SVP of Customer Success at Plus Company, and Andrew Rusk, VP Marketing at Coast Capital Savings explore how AI is revolutionizing marketing, accelera
Join Brett Marchand, CEO of Plus Company, on this episode of Partners in Possibilities. Take a retrospective journey through our conversations with the thought leaders of innovative, award-winning campaigns and catch a glimpse of the future wit
One simple idea forever changed the face of charity: Sickness doesn’t mean weakness.To meet the aggressive fundraising goals of Toronto’s Hospital for Sick Children, creative agency Cossette decided to stop talking like a charity brand and star
By now, most marketers have dabbled in AI and introduced AI-powered tools to their creative workflows. In our last two episodes, we discussed how marketers are using these tools to work smarter and faster. But one area we haven't talked about
This week we return for the second part of our conversation centered around Artificial Intelligence– how it's transforming the marketing landscape, and what agencies and brands need to know in order to keep up with these rapidly evolving techno
Hope you had a great 4th of July! We’ll be back next week with Part 2 of our conversation about AI in the marketing landscape with Jason Harris and Jeff MacDonald!
This week, we're talking all about Artificial Intelligence– how it's transforming the marketing landscape, and what agencies and brands need to know in order to keep up with these rapidly evolving technologies.In Part 1 of our two-part explorat
Fun fact: When you eat those amazing Cheetos, you’re left with a tasty souvenir: the orange dust on your fingers, which actually has a name: Cheetle. This episode is a conversation with two of the creative minds behind the award winning Cheetle
This episode of Partners in Possibility is a conversation with Dor Skuler and Qin Li. Dor is the CEO and co-founder of Intuition Robotics. With decades of experience in tech and angel investing, Dor is on the cutting edge of several AI-powered
In this episode of Partners in Possibility I speak with Frans Johansson, a prominent DEI thought leader, author of The Medici Effect and The Click Moment, and founder of The Medici Group and Via Renaissance.He has inspired several companies and
In my first episode of Partners in Possibility I spoke with Kristin Koepfl, VP and CMO of PepsiCo’s Quaker brand and Ian Kovalik, co-founder and Chief Creative Officer of the ad and creative agency Mekanism.We discussed the collaboration and cr