When you don't have your talent on board, your: Content is dull Offer lacks Content performance is lower Losing connection opportunities Staff is exhausted The good news? The solution is simple. In this episode, we cover: Changing

Riff 6 - What's really happening in the sports industry

Jun 17th, 2022 34m 6s

Content needs to convert. Plain and simple. Otherwise you're wasting time, resources, and money. There's magic in the sports industry - it connects and unites us, it holds the stage that can inspire real change, it pulls people into community

38: Riff - Does connection matter in sports mktg?

Jun 8th, 2022 21m 10s

Organizations function on a trickle-down effect, with the top tier being the governing bodies. My belief is that it actually needs to start with the athletes and then go up the rest of the ladder. Increasing revenue and reducing employee turnov

37: Riff 4 - 7 Truths in Content Marketing

Jun 7th, 2022 19m 25s

Can I be honest? There are a few missing pieces that I’ve noticed. During my career, I’ve worked in various marketing roles including content production, paid social, communications, community, events, content strategy, email marketing, copy

36: Riff 3 - 1 Thing Negatively Impacting Sports Content

Jun 3rd, 2022 17m 16s

There’s one key element that directly impacts the performance of your sports content. It’s negatively impacting your content. And the most important part about this? It’s not something that you’re currently measuring or examining. In this

35: Riff 2 - Crafting an Ideal Fan Profile

Jun 1st, 2022 11m 9s

Picture this… Record-breaking sales. Repeat fans. Fans that become brand advocates that share your message within their network. The impact increased reach and cost per sale. Lifelong fans pass the tradition down their family lines. Wha

34: Riff 1 - So the F What? Why Should Your Ideal Sports Fan Care?

May 30th, 2022 14m 17s

You post a picture about your forward having a 50+ goal season - so what? Why should your ideal hockey fan care? You post a picture about your cornerbacks doing drills in practice - so what? Why should your ideal football fan care? You post a

Following Your Intuition & Staying In Alignment With Your Passion

Nov 30th, 2021 24m 47s

Is this a mistake? Am I doing what I actually want to be doing? If you have asked yourself this or something similar, you are not alone. In this episode, we are talking about alignment, intuition, and what to do when something feels off. Full t

What To Do If You Feel Stuck In Your Career

Nov 23rd, 2021 22m 12s

Only 20% of employees in the US are passionate about their job (according to Apollo Tech). This means that 80% are not fulfilled by what they're doing. There's a certain fear that comes from letting go of something that no longer serves us. Par

Making A Difference Through Giving Back

Nov 18th, 2021 16m 53s

The most gratifying and rewarding thing is to not just make a donation, but actually get involved. In this episode, we are recapping previous conversations based around charitable involvements. Patty Ahlman (Youth First & PFLAG), Kim Brady (PFL

Living Your Passion & Leaving A Legacy - Inspiration From Sports Industry Professionals

Nov 16th, 2021 26m 12s

Motivation and inspiration. That is the theme for the four interviews mentioned in today’s episode. Gina Franz, Kim Brady, Ana Ramirez, and Troy Witt were incredible guests from previous episodes. They each have their own unique skill-sets and

Various Careers In The Sports Industry | Recap of Episodes 12-20

Nov 11th, 2021 20m 20s

Welcome to another recap episode of the Passion To Legacy podcast. In this episode, we take a look back at episodes 12 through 20 and dive into the roles and responsibilities of each guest. Hilary Arentz-Huffman - Certified Personal Trainer

The 5 Pillars Of Professional Growth

Nov 9th, 2021 19m 28s

85% of job vacancies are filled through networking. However, only 25% of professionals actually network. Building a community and growing your network is crucial for the growth of your business. In this episode, we dive into the Sideline Allian

Part 2 with Jerome Buck

Nov 4th, 2021 15m 58s

If you haven’t already, be sure to check out episode 26 for the first part of my interview with Jerome. Jerome Buck is an Australian hockey coach that has a strong passion for grassroots sports teams. He is making excellent use of his thirty

What Makes A Great Sports Coach? with Jerome Buck

Nov 2nd, 2021 21m 33s

Are you interested in becoming a coach? If so, this is the episode for you! My guest, Jerome Buck, is an Australian coach specializing in field hockey and cricket. He's been a career coach for well over twenty years and now has his own foundati

Mindset Is Key - Fitness Training With Athletes & The Everyday Person with Shahab Nilgiri

Oct 28th, 2021 25m 52s

Fitness trainer and health coach, Shahab Nilgiri, helps his clients with both physical and mental fitness. His specialization revolves around helping the everyday individual with their fitness goals, however he also works with a wide variety of

Shifting The Narrative Around Mental Health In Sports with Shawnee Harle - Mental Toughness Coach

Oct 26th, 2021 32m 12s

Win from within and show up with courage and confidence on the biggest day, the biggest stage of your life. That’s the mission of two-time Olympian and the former assistant coach for the Canadian women's basketball team, Shawnee Harle. She's on

Part 2 with Troy Witt

Oct 7th, 2021 18m 50s

Make sure you check out episode 22 for the first part of my interview with Troy Witt. As the Director of Marketing and Influencer Partnerships at PLB Sports and Entertainment, Troy is very passionate about sponsorships and endorsements, creat

Sports Marketing & Athlete Partnerships with Troy Witt

Oct 5th, 2021 33m 57s

Have you ever had an “aha” moment? My guest, Troy Witt, said several things in this interview that changed the way I now view some things. Troy is the Director of Marketing and Influencer Partnerships at PLB Sports and Entertainment. He is very

Tips For Growing Your Network & Building A Community

Sep 30th, 2021 27m 11s

Building connections and fostering a community is crucial for having a successful business. In this episode, I discuss tips and techniques that I have personally used to cultivate a community through the power of networking. I also give some in

Positioning Yourself For Success with Yama Ogunyemi - Leadership & Hiring Consultant

Sep 28th, 2021 33m 55s

If you are looking to get hired in a sports position, it can be a daunting process. There are applications to fill out, companies to research, and resumes to update considering the latest trends and expectations. On the other hand, it can be ju

Part 2 with Alena Luciani

Sep 23rd, 2021 18m 22s

Episode 19: Part 2 with Alena Luciani Be sure to check out episode 18 for part 1 of my interview with Alena. In this episode, I continue my discussion with Alena Luciani (she/her), the founder, educator, and strength & conditioning coach be

Using Your Strengths To Find Your Purpose with Alena Luciani - Strength & Conditioning Coach

Sep 21st, 2021 46m 56s

Alena Luciani (she/her) is the founder, educator, and strength & conditioning coach behind Training2XL. Alena grew up immersed in sports and went on to be a 5-year student-athlete at WLU playing basketball and lacrosse, where she completed her

Part 2 with Ana Ramirez

Sep 16th, 2021 23m 30s

If you haven’t already, be sure to check out episode 16 for the first part of my interview with Ana. Ana Ramirez is creating a movement of passionate and supportive women that connect through fitness. Her project aims to empower women by sha

Helping Women Become Physically & Mentally Stronger with Ana Ramirez - Zumba & Yoga Instructor

Sep 14th, 2021 22m 24s

Ana Ramirez is a runner, Zumba instructor, Yoga teacher, fitness advocate, and soon-to-be mindfulness coach. She hated sports as a kid, but after some unexpected life turns, dancing and running became the place to de-stress and be herself. Not