Clara Shih is the author of The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff. She is the creator of Faceconnector, the first business app on Facebook. Clara joined salesforce.com in 2006 and is responsible for Social Networking Alliances and Product Strategy. Previously, she was the product line director of AppExchange, a marketplace for business SaaS applications. Clara has worked at Google and Microsoft, and has degrees from Stanford and Oxford. She is a frequently invited speaker to social media conferences worldwide.