Traditional branding advice would tell you to rebrand every 3-5 years. Invest big, campaign the hell out of it, and then rebrand when you need to reimagine your business. But how well does that model work for small businesses?

On this episode I’m joined by Xanthe and Frank of Oh Sierra to talk about a more sustainable (and life-giving) way to view branding.

We spend our time chatting about:

• The difference between what you want and what you’re aligned with,
• Letting go of things you’re not good at...even when you want to be good at them,
• How to let go of the fear of being boxed in by your brand, and 
• Serving a client’s full needs without having to claim expertise in every area.

Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.