It takes more than raising your prices to attract premium-paying clientele. Your brand approach has to instill confidence that you can serve them in the way they need and expect.

This is where the small businesses and agencies of the world become differentiated.

In this episode I’m sharing 7 things that premium clientele are looking for and the 5 tactics we’ve been taught that are creating question marks in their minds. I share:

• How to adjust your brand approach to instill confidence,
• Why you need to review in your customer experience right now,
• The mistake I made when trying to convey a customized approach, 
• How important social media is to clientele with cash on hand, and
• Whether top-paying clients want to be educated or not.

Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.