The show is all about the real challenges and opportunities in business. Laura Sutherland talks to a range of business owners and communication professionals, demonstrating that although we face challenges, we can overcome them. It aims to give listeners hope! The name of the show comes from the fact that by building relationships, we build trust and we end up ’buying’ from people - that’s why it’s so important brands have purpose, values and a relatable personality. It’s relatable content and often with a laugh thrown in for easy listening.