Laura chats to Shayoni Lynn about behaviour change, data and negative reporting.

Released Monday, 8th March 2021

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Laura chats to Shayoni Lynn about behaviour change, data and negative reporting.

Monday, 8th March 2021

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Shayoni Lynn, Founder of Lynn PR, is my special guest today on International Women's Day 2021.

Shay and I have known each other for a couple of years through work with the PRCA.

Lynn PR's work, using behavioural science as its roots, to determine the communication strategy, is a shining example of robust methodology and approach to measuring impact, not least actually affecting behaviour change.

You can find Shay on Twitter @shayonislynn or LinkedIn, here.

As always please do leave a review and don't forget to subscribe for more discussions!

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People buy People

The show is all about the real challenges and opportunities in business. Laura Sutherland talks to a range of business owners and communication professionals, demonstrating that although we face challenges, we can overcome them. It aims to give listeners hope! The name of the show comes from the fact that by building relationships, we build trust and we end up ’buying’ from people - that’s why it’s so important brands have purpose, values and a relatable personality. It’s relatable content and often with a laugh thrown in for easy listening.

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