People buy People

A weekly Business, Marketing and Management podcast
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Episodes of People buy People

John Brown is not only CEO of agency Don't Cry Wolf, he's also Chair of the PRCA's Misinformation and Climate Strategy Group, which I'm also part of. We're pushing ahead with plans to educate our industry and enable them to have access to reso
Community building isn't new, but there's a real opportunity for PR and communication professionals to use their existing skills, and build on them, to build communities. In this episode Michelle Goodall, who's CMO at Guild, talks about the op
People are one of the biggest risks to businesses. From health and wellbeing to unethical behaviour and more. In this episode I talk about the top 10 risks identified from a Mercer report to the UK and slightly differently, globally. I'll be
I had the pleasure of speaking to Mark Bond, sorry Webb, earlier in the week and we had a great conversation around disability, having empathy and being human. Some great lessons in here from Mark about how to approach someone with a known dis
In this episode Laura talks to Rod about defining issues and crises, leadership, the role we play and ESG.  Rod has launched a new model and we get around to talking about that too. I really enjoyed this episode as it shows how conversation can
Five jam-packed days of content from some truly inspirational speakers from around the world. PRFest has once again changed its game to be fully virtual and using three different platforms to run the event, taking PRFest to where PR pros alrea
In this special episode, I get a bit excited but rightly so.  My PR business has been re-imagined inline with my passion, what I'm best at and will give me an excellent work-life balance. What else could I ask for?! I talk about focussing on
In this episode of People Buy People, I chat to Steph Bridgeman who runs her own measurement business, Experienced Media Analysts, and is also a Director of AMEC.  As you know, measurement and evaluation is something I preach about often, so t
Just off the backstage at the PRCA Virtual Summit and had to record this extra episode of the podcast!  Please let me know if you need support in this area.
Helen Jane Campbell is a former PR practitioner and is now a coach to the freelance, founder and creative community. Her now book lands NOW (there's a discount code if you listen to the podcast!), and we talk about why she left PR to be a coac
Shayoni Lynn, Founder of Lynn PR, is my special guest today on International Women's Day 2021. Shay and I have known each other for a couple of years through work with the PRCA. Lynn PR's work, using behavioural science as its roots, to deter
For the last year, Claire and I have collaborated on a Zoom/Insta Live journey to help SMEs navigate lockdown and keep communicating with their audiences. I was pleased she agreed to come on the podcast and talk about stuff we chat about regul
My first guest episode of People buy People in 2021 features a discussion with Simon Francis, Founding Member of Campaign Collective and past Chair of PRCA Council.  We talk about social impact, the need for collaboration, the need to work clo
Hello and Happy New Year! Another year, another lockdown... Welcome to the first episode of People Buy People in 2021. I wanted to kick off with a quick summary of what's on and an invitation to those of you in PR and communication, to join #
In this final episode of the year, I talk about my experience of the last six months or so and an exciting new business I've set up as a side hustle (shipping across the UK in the New Year!). From setting up #PRsUnite in M
Darryl Sparey of Hard Numbers, a new agency born in lockdown, chats to Laura about his latest addition to the family, how he plans to cope with work and life and about being a transparent industry. And no podcast featuring Darryl wouldn't be c
In this extended podcast episode, I chat to Katy Howell, CEO of Immediate Future, about a lot of things. Many laughs were edited out! lol Katy and I discuss back to basics of engaging on social media, the need for fun, proof points and we tal
Angharad is Head of Client Success at Radioactive PR, was promoted earlier this year and has been on maternity leave but her focus has firmly been on the team and clients since she returned.  Tune in for a great conversation about her leadersh
It's fair to say Rax and I have a whole lot in common. We're both Virgos, love food, love chatting, straight talking and we both LOVE PR. In this episode, we talk about Rax's career journey, experiences and we both agree about up-skilling, rob
Kirk Hazlett is a Professor, a Fellow of the PRSA and the stories he tells in this episode are gems. We talk about ethics, doing the right thing and following up what you say you'll do, with action. You can find Kirk @KirkHazlett on Twitter a
Kerry Sheehan is CIPR's AIinPR Chair and has been talking across the world about 'the PR industry is sleep walking into AI", in other words, it doesn't have a clue! In this episode I put on my geeky hat (worn most days) to chat in simple terms
In this latest episode of People Buy People, Laura chats to the lovely Helen Reynolds (@HelReynolds) about her path to creativity, being stuck in a job where organisations keep you down, and onto better things at @commscreatives - a new academy
Lorna Branton is head of media and campaigns at NHS Digital and has of course faced some of the most challenging times in her career, delivering five year's worth of tech in only a few months. You can follow Lorna @LornaBranton on Twitter. By
In this episode Laura chats to IC legend Rachel Miller, also known as @AllThingsIC!  As well as being a consultant, Rachel has invested in a training hub and we talk about the impact of COVID and how she's navigated that. Rachel and I have sim
Fiona Hughes is European MD of The Amplify, an influencer marketing agency. Fiona worked in public relations until two years ago and has recognised the changes in PR along her journey. Laura was talking to Fiona, in this episode, about how infl
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