Discussion with Mr. Kevin Mullaney CEO of The Grayson Company. thegraysoncompany.com/References innovators and rule breakers who are part of the new group of disrupters. Big companies think they are going fast, settle into the left lane once reserved for passing. The innovators find the opening and pass them in the right lane.Show notes:1:00 Into to Kevin Mullaney and The Greyson Company2:25 Kevin discusses Ecomm impacted by Brick & Mortar 4:56 Does anyone know the right balance between Ecomm and Brick & Mortar?7:45 What’s hot in NYC12:00 How a brand should approach expanding in NYC15:06 Target’s Pregnancy Predictability FactorBrands mentioned in show: Innisfree, Supreme, Palace, Nike Lab, Papyrus, LuluLemon, Target.Neighborhoods mentioned: Union Square, Meat Packing District, SoHo, Howard Street, Mercer Street, 34th Street, Upper West Side, WTC-Oculus, Times Square.