For this episode’s guest I am incredibly pleased to be speaking with Bridget Russo. Most recently Bridget served as the Chief Marketing Officer for Shinola and last year was named the Ad Week Brand Genius, bestowed upon 10 of marketings “most talented”. Prior to Shinola, Bridget was part of the inception of Edun and also worked at Diesel. Additionally, Bridget has been the force behind many campaigns focused on sustainability and social impact.

Contact: [email protected] 

Twitter: @bridgetrusso313

Show notes:

2:00 - Store experiences from DJ’s to today.

4:38 - Store employee education

6:14 - Story telling in stores

12:18 - Fashion’s Night Out

14:15 - Detroit

16:41 - Temp stores

20:24 What Bridget is up to now

Brands mentioned: Shinola, Amazon, Everlane, Diesel, EDUN, Bonobos, Everlane, RRL, Hermes

Areas mentioned: SoHo, Williamsburg- North 3rd Street