Our guest today is Leland Maschmeyer, the Chief Creative Officer of Chobani. His re-imagination of the Chobani brand was honored as Best of the Year and is considered one of the best of the last decade, being described as "literally and absolutely perfect." His global re-imaginations of Spotify and Instagram were each recognized as “Best of the Year”. For these accomplishments, he won recognition as "Global 30 under 30”, “Young Influencer”, and the “Design Thinking Leader”. His work has earned honors from every major global creative award show.