Our guest today is Ksenia Barton, currently looking after LEGO Communication strategy for EMEA overlooking overall eco-system and communication planning.

Previously being part of the LEGO Social media team Ksenia developed and launched highly awarded first LEGO Chatbot, which was named as an industry benchmark by Facebook. Ksenia moved to the UK from Russia where she was driving LEGO Digital strategy including launching LEGO Social media presence and Search strategy in close collaboration with local platforms like Vkontakte, Odnoklassniki and Yandex.