Our guest today is Heather Green, Senior Director, Social Media Thought Leadership @ W2O Group. Heather is a Webby Award-winner digital marketer with over 15 years of experience in brand publishing, performance marketing and content strategies. Her most recent roles placed her in front of $100M+ paid social and content programs for both L’Oreal USA and Verizon. She currently leads social media thought leadership at W2O.