Episode 023 Storytelling - the Heart of a Great Podcast

"Content is King!" How often have you heard that? Yet in podcasting we spend a lot more time talking about the "process" of podcasting rather than the "content" of podcasts. While the process is important - without great content, what do you have, really?

Even when we do discuss content - one thing that is often omitted from the discussion is the power of storytelling. Yet nothing will propel a podcast to success more than the ability of the podcaster to tell a good story.

When a podcaster tells a great story - something magical happens with the audience. It creates that "Theater of the Mind" effect in the listener's head. The listener's own imagination participates in the creation of story by creating the mental pictures.

Human beings are wired for stories. Neuroscience research over the last decade has proven that a good story affects people differently - and better - than facts and figures.

Podcasting is the perfect medium for storytelling and in this episode I talk about the importance of being able to tell good stories in your podcast. We explore:

• What's the difference between a story and a GOOD story.• What a good story does to the brain of the person listening.• The essential elements of a good story.• Why you, the podcaster, need to be in some if not all the stories you tell.

Without exception, a great podcaster must also be a great story teller. Whether you are already or want to become one, I invite you listen to this episode.