Tony Horton has been a major influence in Ilan's life for the past 10 years and so when he agreed to be interviewed for the Performance Enhancing Podcast Ilan was a little star struck! As one of the biggest names in the "In Home Extreme Fitness" industry Tony has been responsible for revolutionising many people's lives. In this episode:
- The journey from zero to almost $1Billion in sales
- How his first Branded product P90X originally bombed and how they turned it around
- The reasons people don't succeed in their workouts
- The difference between Performance based goals vs. Ego driven goals and which is more successful
- And so much more!