New Customer Acquisition: How Much Can You Afford to Pay?
New Customer Acquisition: How Much Can You Afford to Pay?
New Customer Acquisition: How Much Can You Afford to Pay?
How much does it typically cost to acquire a customer through the “right” channels? Figure out how much you can afford to pay based on more than just your Customer Acquisition Cost and Customer Lifetime Value.
Listen To Learn:
- How to figure out your Customer Acquisition Cost
- The importance of narrowing down your Customer Lifetime Value (and how to calculate it)
- How to add refunds, cost of goods sold, and more into your business costs
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Resources Mentioned In This Episode:
How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula
Listen & Win an Apple Giveaway!
How To Calculate Your Average Customer Value (And Why It Matters)
Customer Value Optimization: How to Build an Unstoppable Business
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Mentioned in this episode:
From The Podcast
Perpetual Traffic
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.Join Podchaser to...
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