Tier 11
Perpetual Traffic
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Tier 11
Perpetual TrafficClaimedEpisodes
Tier 11
Perpetual Traffic
Claimed 2 people rated this podcast
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Episodes of Perpetual Traffic
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Join Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition from Ad Set Optimization (ABO) to Campaign Budg
Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiven
Ralph Burns and John Moran are going over past episodes where John was a guest on the show. What was working then vs. what works now. Join them as they peel back the layers of the digital marketing onion, exploring the seismic shifts in strateg
Ralph and Kasim sidestep the usual business banter to explore the hidden corners of entrepreneurship, where insights come wrapped in personal stories and therapy sessions rather than spreadsheets. Ditch the conventional roadmap; our journey div
Ralph Burns and Kasim Aslam are discussing the intricacies of integrating sales and marketing strategies within businesses. The duo focus on real-world applications and challenges, and unravel the often complicated relationship between these tw
Tune into this episode where numbers do more than just add up; they tell tales, reveal truths, and sometimes, lead us on merry chases around the digital marketing maypole. Join Ralph Burns and Kasim Aslam, your guides through the numerical wild
In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They delve into the concept of lifetime value customer (LTV) and cost per acquisition (CAC), which
Kasim and Lauren getting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on advertising costs and inventory, they’re discussing the challenges and opportunities that come
Ralph and Kasim explore the fascinating world of AI in copywriting with Jon Benson, a pioneer in the field known for his significant contributions, particularly in the creation of Video Sales Letters (VSLs). Jon introduces Benson AI, a groundbr
Welcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph are having a conversation about the often-misunderstood world of digital marketing metrics, part
Today Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect the outdated metrics plaguing the industry, they introduce a client-centric approach that's reshaping h
John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, "Duct Tape Marketing," John presents the importance of a systematic viewpoint, invo
Ralph Burns and Kasim Aslam explore the complexities of today's economic landscape and its implications for marketing. They discuss their contrasting perspectives on the current economic state, labeling it as a phantom recession. From the impac
Ralph and Kasim take us deep into the transformative power of global talent acquisition. They explore how leveraging international talent not only brings cost efficiencies but also elevates businesses by introducing diverse perspectives and ski
Today we are jumping into the uncharted waters of pre-record content, revealing the candid, unfiltered moments that usually remain behind the scenes. From laugh-out-loud bloopers to insightful marketing strategies that didn't make the regular b
Alisha Conlin-Hurd, of Persuasion Experience, discusses the importance of crafting effective offers in marketing. She explains that an offer is what you put in front of someone to persuade and motivate them to take the next step with your busin
Join Ralph and Kasim as they look back on a memorable episode with Jason Fladlien. He joins them to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers ca
Ralph and Kasim share their insights on how the digital marketing world has changed over the years, from the complex and competitive game of generating traffic to the more strategic and impactful challenge of managing and converting this traffi
We continue our collaboration with the marketing gurus Neil Patel and Eric Sue of Marketing School. Join us as we dive deep into the murky waters of marketing attribution, data accuracy, and strategy effectiveness. We challenge the status quo a
Today we witness an unprecedented meeting of minds as leaders from Perpetual Traffic and Marketing School, Ralph Burns, Eric Sue, Neil Patel, and Kasim Aslam, come together for a comprehensive discussion on the future of digital marketing. This
Think you know the basics of marketing? Think again. Ralph and Kasim show you how to spice up your marketing fundamentals with some cutting-edge tools and techniques. They reveal the secrets of crafting messages that stop people in their tracks
What if you could peek into the future and see how technology will shape the world of marketing? What if you could learn the secrets of how to thrive in an AI-driven world? That’s what Perry Marshall, the marketing genius and author of 80/20 Sa
How do you measure the impact of your digital marketing efforts? That's the question that Ralph and Kasim tackle in this episode, where they continue their discussion about attribution. They reveal the hidden pitfalls of data tracking, the dyna
What if everything you thought you knew about marketing attribution was wrong? In this eye-opening episode, Ralph and Kasim reveal the hidden truths and pitfalls of measuring the effectiveness of your marketing campaigns across different platfo
Ralph and Kasim take a deep dive into the evolving landscape of digital marketing, offering a treasure trove of knowledge gleaned from recent mastermind events. They explore an array of cutting-edge tools shaping the industry: from KNO Commerce
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