In our second episode of Personalization Outbreak, we invited the personalization advocate, Jack Cox, to share his knowledge acquired over 25 years in the healthcare segment, including stories about his years of military service at Travis Airforce Base. Jack brought up the importance of building trust during times of chaos – triggering Scott Lacy to take our conversation about trust back to Mali, West Africa with stories about collaborative plant breeding leading to scientific innovation and explain how our cultural DNA can help us respond to crisis.  

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