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What it Takes to be a Great Marketer in the Revenue Era (with Box CMO and TigerConnect CMO)

What it Takes to be a Great Marketer in the Revenue Era (with Box CMO and TigerConnect CMO)

Released Monday, 25th October 2021
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What it Takes to be a Great Marketer in the Revenue Era (with Box CMO and TigerConnect CMO)

What it Takes to be a Great Marketer in the Revenue Era (with Box CMO and TigerConnect CMO)

What it Takes to be a Great Marketer in the Revenue Era (with Box CMO and TigerConnect CMO)

What it Takes to be a Great Marketer in the Revenue Era (with Box CMO and TigerConnect CMO)

Monday, 25th October 2021
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What's it take to go from a good to great marketer in the Revenue Era? Creating demand for your brand.


In this episode, Dave sits on a panel alongside Box's CMO, Chris Koehler, and TigerConnect's CMO, Wendy White. They talk about how the Revenue Era has shifted their go-to-market strategy, how they lead their teams in a digital-first world, and why all marketers should be revenue-focused.


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Pipeline with Dave Gerhardt

How businesses make money is changing. It’s not all sales. It’s not all marketing. Revenue is everyone’s business now. Join Drift’s Katie Foote (CMO) and Justin Keller (VP of Revenue Marketing), as they sit down with experts across sales, marketing, and customer success to talk about what it really takes to accelerate revenue as a go-to-market team. In just 40 minutes, you’ll hear how different organizations use conversations, technology, and cross-functional alignment to build better pipeline and drive expansion…because if there’s one thing we know when it comes to the Revenue Era, it’s that revenue talks.

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