Customers have been evolving the past few years like never before. Regarding their shopping habits, needs and expectations but also their relationship to customer service. In a hyper-connected era where everything has to be available immediately, customer support is now more than ever embracing its role as a company’s showcase. 

Today we welcome Zola Bakala, Team Leader for Odoo Support, who explains how investing in customer support is the next step in creating a competitive battle plan.

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Concept and realization : Ludvig Auvens, Manuèle Robin, Cécile Collart

Recording and mixing : Lèna Noiset, Judith Moriset

Host: Amy Caroline Downing