In Episode #109, I sat down with Bruce Friedrich, lawyer and co-founder of the Good Food Institute, to talk about two solutions to current problems with our food system: plant-based meat and cultivated or ‘cell-based’ meat.Bruce and I discussed what exactly is wrong with the current food system and how it affects human health, planetary health, and animal welfare (including specifics on climate change, COVID-19, antibiotic resistance, production inefficiencies, and food security). We then talked about plant-based and cultivated meats, particularly bio-mimicking meat made using cells collected via biopsy. Bruce shared his knowledge on where these industries are currently, the projections for the future, the barriers to entry, when we can expect to see cell-based meat on the shelf, and how these types of products are likely to be perceived by customers.(I apologise in advance for the slightly tinny audio from Bruce’s end in this episode – the recording software is a bit hit and miss compared to when you are in the same room! Nonetheless, the information he shares is tremendously insightful.)

For more insights and reflections, visit The Proof website for the full show notes.Enjoy, friends.Simon

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Simon Hill, Msc, Bsc (Hons) Creator of theproof.com and host of The Proof with Simon Hill Author of The Proof is in the Plants Watch the episodes on YouTube, or Listen on Apple/Spotify Connect with me on Instagram, Twitter and Facebook Download my complimentary two week meal plan and high protein plant performance recipe book