Summary: Lindsay Piper Shaw, an advertising campaign strategist with a passion for optimizing and scaling podcast initiatives shares tips on how to monetize your podcast with advertising in this week's episode.
Lindsay is a Senior Marketing Consultant with Right Side Up - a podcast advertising company and has her own podcast: a murder mystery called “Murder We Wrote.
Important Time Codes:
5:00 Think about brands you love - how to cold call?
You need 5,000 downloads per episode in a 30-day window if you want to attract advertisers
10:00 We don’t like more than 4 ads in an episode
11:00 I know we all want to make money with more ads, but I want to be very cognizant of the cistern experience.
What is a CPM?
Let's do the math: The average cost per 1,000 downloads is $25 dollars. So, if you have 5,000 that would mean you make $125 in ad revenue per episode.
Helpful TOOL: Rate Calculator
15:00 How adverting agencies are tracking the success
17:00 Why you need a supplemental income when you start podcasting
?If I’d advise podcasters of one thing, I’d tell them to focus on growth." - Lindsay Piper Shaw
19:00 Strategies for growth:
- “ad-swapping” with shows with overlapping audiences
- use every tool that you have available
- social media
- talking with other podcasters about what’s worked with them
- If you love an Etsy store, write to them and say "hey, I really love to push an ad for your product in exchange for you sharing about it on your social media?
How To make your RATE CARD & Pitch Deck
34:00 Midroll, host-read, and other ad jargon.
39:54 How to successfully deliver a podcast ad that WORKS
Right Side Up website
Contact Lindsay on Twitter: @lpshaw