Summary: Lindsay Piper Shaw, an advertising campaign strategist with a passion for optimizing and scaling podcast initiatives shares tips on how to monetize your podcast with advertising in this week's episode. Lindsay is a Senior Marketing Consultant with Right Side Up - a podcast advertising company and has her own podcast: a murder mystery called “Murder We Wrote.” Important Time Codes: 5:00 Think about brands you love - how to cold call?You need 5,000 downloads per episode in a 30-day window if you want to attract advertisers10:00 We don’t like more than 4 ads in an episode11:00 I know we all want to make money with more ads, but I want to be very cognizant of the cistern experience. What is a CPM?Let's do the math: The average cost per 1,000 downloads is $25 dollars. So, if you have 5,000 that would mean you make $125 in ad revenue per episode. Helpful TOOL:  Rate Calculator15:00 How adverting agencies are tracking the success17:00 Why you need a supplemental income when you start podcasting?If I’d advise podcasters of one thing, I’d tell them to focus on growth." - Lindsay Piper Shaw 19:00 Strategies for growth: “ad-swapping” with shows with overlapping audiencesuse every tool that you have availablesocial mediaReddittalking with other podcasters about what’s worked with themIf you love an Etsy store, write to them and say "hey, I really love to push an ad for your product in exchange for you sharing about it on your social media?How To make your RATE CARD & Pitch Deck!34:00 Midroll, host-read, and other ad jargon. 39:54 How to successfully deliver a podcast ad that WORKSRight Side Up websiteContact Lindsay on Twitter: @lpshawLearn more about your ad choices. Visit megaphone.fm/adchoices