Melissa Guller, is a course creator, podcast coach and host of Wit and Wire. She is also the Head of Marketing Engagement at Teachable. In this episode we talk about 2021 podcasting projections, how to overcome rookie mistakes and how to stay focused on your own strategy when “shiny new digital and social media tools” seem to be popping up everywhere. Melissa is big on analytics and has a unique take on strategies to succeed in the ever-changing podcasting landscape.What we learn:2:11 Why we’re feeling optimistic about podcasting in 20213:19 The difference between being a teacher and a podcast host10:19 Why you don’t have to have a huge audience to crop it from your podcast12:35 Rookie mistakes: what does your podcast make you an expert in?12:59 Knowing who your ideal listener is19:29 The pressure to do more than you possibly can, even when you don’t need to23:09 Choosing between good advice and good advice24:35 Getting distracted by the new developments in podcasting37:11 Why you don’t have to have your podcast perfect the first timeWant to connect with Melissa Guller?www.witandwire.comIG @WitandWire https://www.instagram.com/witandwire/Resources and Links Mentioned: Media Hosting with Libsyn: Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. www.libsyn.comProduce your show with Bright Sighted Podcasting: https://brightsighted.comFollow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/Credits:Production: Bright Sighted Podcasting Host: Christine O'DonnellGuest: Melissa GullerEditor: Steve KuzjLearn more about your ad choices. Visit megaphone.fm/adchoices