Stephan Spencer, host of Marketing Speak and Get Yourself Optimized shares his SEO expertise. In this episode, you’ll learn the three most common SEO mistakes podcasters are making and how to master them. Spencer breaks down the benefits of episode transcriptions, optimizing your RSS feed and utilizing the number-two search engine: YouTube. What we learn:5:12 What is SEO and what does that mean for podcasters?13:40: Transcribing podcasts for each episode14:47 Untapped opportunity digging into your analytics 26:18 Relatable and attainable testimonials 29:12 How Spencer got a $3,000 bike for free because of his podcast33:01 Name dropping and how download numbers aren’t everything35:16 When an interview turns into a networking opportunity35:43 It’s not about how many know you but who you know to interview. Turn your podcast into a business37:21 Mistakes that podcasters make with SEO: Missing out on Transcriptions40:13 Optimizing your RSS Feed with titles 44:36 Spencer talks about the SEO tools he utilizes48:40 Another mistake podcasters are making? Not leveraging YouTubeHelpful Links:Otter AI Transcription Service: https://otter.ai/loginDescript AI Transcription Service: https://www.descript.com/Paid SEO Tools:Moz Keyword Explorer: https://moz.com/explorerAhrefs Content Gap Tool: https://ahrefs.com/content-gapSEMrush: https://www.semrush.com/Free Tools:Google Trends: https://trends.google.com/trends/?geo=USAnswer the Public: https://answerthepublic.com/Asked: https://asked.com/Also Asked: https://alsoasked.com/Want to connect with Stephan Spencer?Stephan Spencer’s Website: https://www.stephanspencer.com/Marketing Speak Podcast/Website: https://www.marketingspeak.com/Get Yourself Optimized Podcast/Website: https://www.getyourselfoptimized.com/author/stephan-spencer/Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. Produce your show with Bright Sighted Podcasting: https://brightsighted.comFollow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/Credits:Production:  Bright SightedHost: Christine O'DonnellGuest: Stephan SpencerEditor: Laura VelosoAssistant Producer: Heather ChilesLearn more about your ad choices. Visit megaphone.fm/adchoices